PS Comunicazione

Founded in 2008 by journalists Antonio Pirozzi and Jacopo Storni, PS Comunicazione is a Milan-based public relations and communications agency that works with a diverse range of clients, from independent film productions and cultural institutions to startups, design firms, and companies in the green economy. With a team of professionals active in both Milan and Florence, the agency focuses on integrated communication strategies that blend traditional PR with digital and social media management. Its foundation in journalism gives its work a strong editorial sensibility, making it particularly effective for clients who need compelling storytelling across multiple channels.

Core Services and Specialties

PS Comunicazione offers a full suite of services designed to build and manage reputation, increase visibility, and engage target audiences. The agency's offerings are structured around strategic consulting, media relations, and content creation, with a particular emphasis on cultural and social projects. Key service areas include:

• Ufficio stampa (press office) and public relations management
• Digital PR and social media marketing
• Copywriting and editorial content development
• Event organization and press tours
• Media communication and media management
• Film and documentary promotion for independent cinema and cineclubs
• Communication for festivals, cultural projects, and artistic services
• Consulting for startups, tech innovation, and green economy (B2C and B2B)
• Sports, health (sanità), and social projects communication

The agency's work spans a wide range of industries, but it has developed particular expertise in cultural and artistic services, including theater (teatro), literature, and design communication. It also supports social projects tied to associations and volunteerism, as well as sports communication.

Focus on Culture, Cinema, and Independent Film

A distinctive strength of PS Comunicazione is its deep involvement in the world of cinema and festivals. The agency dedicates significant resources to promoting independent films and documentaries in theaters, as well as supporting festival communication. It works closely with independent film productions and cineclubs, developing localized communication projects that connect films with regional audiences. This specialization extends to broader cultural projects, including editorial initiatives in areas such as food and wine (enogastronomia), design, and the arts. The agency's team understands the unique challenges of promoting niche cultural content, from securing media coverage for small-budget films to organizing press tours that generate buzz around festival screenings. For cultural institutions and filmmakers, PS Comunicazione offers a tailored approach that combines media relations with social media marketing to build audience engagement.

Integrated Communication for Business and Innovation

Beyond its cultural work, PS Comunicazione provides integrated communication services for businesses, particularly in the tech, innovation, and green economy sectors. It helps startups and established companies craft clear, consistent messaging for both B2C and B2B audiences. The agency's approach to corporate communication includes media relations, social media strategy, and content marketing, often with an emphasis on sustainability and social responsibility. For clients in the health sector (sanità) and social projects, PS Comunicazione develops campaigns that communicate complex topics in accessible ways. The agency also supports sports organizations and events, leveraging its media connections to generate coverage and build community engagement.

Location and Reach

Headquartered at Corso Italia in Milan, Italy, PS Comunicazione operates with a team based in both Milan and Florence, giving it a strong presence in two of Italy's most important cultural and economic hubs. This dual-location structure allows the agency to serve clients across the country while maintaining close ties to local media and cultural networks. Milan, as a global center for fashion, design, and finance, provides a strategic base for the agency's work with corporate and startup clients. Florence, with its rich cultural heritage, complements this by supporting the agency's deep involvement in the arts, cinema, and cultural projects.

PS Comunicazione is a good fit for organizations that need a communications partner with a strong editorial background, a genuine passion for culture, and a flexible approach to integrated PR. It works well for independent filmmakers, cultural festivals, and arts organizations, as well as startups, green economy businesses, and social enterprises looking to build their reputation in Italy. The agency's blend of traditional press office work with digital and social media capabilities makes it suitable for clients who value both media credibility and online engagement. With its roots in journalism and a team that understands the nuances of Italian media and cultural landscapes, PS Comunicazione offers a thoughtful, hands-on approach to communications that prioritizes substance over hype.