Smartitaly
Smartitaly is a public relations agency based in Milan (founded 2012).
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About Smartitaly
Smartitaly was founded in Milan, Italy, in 2012, at a time when the Italian communication landscape was beginning to shift toward integrated digital strategies. The founders recognized that traditional PR models were becoming less effective on their own and that companies needed a more holistic approach—one that combined media relations with marketing, social media, and strategic consulting. From its base at 6 Via Eschilo in Milan, Smartitaly set out to build an agency that could help organizations navigate this complexity, with a particular emphasis on innovation and collaboration with startups.
Current Focus and Philosophy
Today, Smartitaly operates as a full-service public relations and communications agency based in Milan, Italy. The agency has developed a reputation for its team-driven approach, where projects are managed collaboratively rather than through a single account lead. This structure allows Smartitaly to draw on diverse expertise for each client, whether the need is media outreach, content creation, or crisis communication. A notable milestone in the agency's history is its long-standing collaboration with Samsung, which began in 2016 and involved relaunching multiple initiatives—a testament to Smartitaly's ability to sustain complex, multi-year campaigns. The agency also places a strong emphasis on sustainable strategy, including materiality assessments, SDG alignment, and CSR reporting, reflecting a growing demand for communication that is both impactful and responsible.
Services and Specialties
Smartitaly's service offering is broad, covering both traditional and digital PR disciplines. The agency is particularly skilled in media relations and digital PR, where it helps clients secure coverage in specialized magazines and mainstream outlets alike. On the digital side, the team offers social media management, native advertising, and multimedia production, including video production. Beyond these core services, Smartitaly provides strategic communication planning, event planning, and project management for campaigns that require tight coordination. The agency also supports organizations with advocacy, stakeholder management, and employer branding—areas that are increasingly important for companies looking to build trust with employees and the public. Additionally, Smartitaly offers corporate training in communication skills and consults on impact investing communication, helping clients articulate their social and environmental value. While the agency works across industries, its expertise in crisis communication and reputation building makes it a strong partner for companies facing reputational challenges.
- Media relations and digital PR
- Social media strategy and management
- Content creation and native advertising
- Event planning and project management
- Multimedia production (including video)
- Corporate training and advocacy
- Stakeholder management and employer branding
- Sustainable strategy, materiality assessment, and CSR reporting
- Crisis communication and reputation building
- Impact investing communication
Who Benefits from Smartitaly's Approach
Smartitaly is best suited for organizations that need more than a standard press release—companies that want a communication partner capable of handling both strategic planning and hands-on execution. The agency is particularly effective for startups and scale-ups, given its history of working with young companies and its flexible, project-based approach. Established firms looking to refresh their brand narrative or manage a complex stakeholder landscape will also find value in Smartitaly's mix of traditional PR and digital expertise. Because the agency is based in Milan, Italy, it is naturally well-positioned to serve clients in the Lombardy region and across the country, though its work with international partners like Samsung shows it can operate beyond national borders. For any organization that prioritizes innovation, sustainability, and a collaborative working style, Smartitaly offers a grounded, results-oriented alternative to larger, more bureaucratic agencies.
Key facts
- Team size: 11-50 employees
- Headquarters: 6 Via Eschilo, Milan, Lombardy, Italy, 20145
- Address: 6 Via Eschilo , Milan Lombardy Italy 20145
- SIC codes: 8742
Keywords & focus
Topics and areas Smartitaly works with.
- marketing
- digital marketing
- media relations
- pr
- digital pr
- social media
- event planning
- project management
- contect creation
- native advertising
- corporate training
- advocacy
- stakeholder management
- employer branding
- multimedia
- sustainable strategy
- materiality assessment
- sdg
- csr reporting
- ceo
- top management branding
- consensus
- reputation building
- crisis communication
- public relations & communications services
- public relations
- strategic communication
- video production
- specialized magazines
- impact investing communication
- +59 more
Technologies
Outlook, Google Font API, Bootstrap Framework, Mobile Friendly, Google Tag Manager, WordPress.org, AI
Industries served by Smartitaly
Smartitaly works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Milan
If you are looking for alternatives or more options in Milan, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Smartitaly
Common questions and answers about Smartitaly, their services, location, and how to work with them.
- Where is Smartitaly located?
- Smartitaly is headquartered in Milan.
- What services does Smartitaly offer?
- Smartitaly offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Smartitaly serve?
- Smartitaly serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Smartitaly a verified PR agency?
- Smartitaly is listed on Online PR. Verification status is shown on their profile.
- How can I contact Smartitaly?
- You can visit their website at http://www.smartitaly.it
- How many reviews does Smartitaly have?
- Smartitaly has 0 client reviews with an average rating of 0.0 out of 5.
- When was Smartitaly founded?
- Smartitaly was founded in 2012.
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