PUBLIC

Founded in 2022, PUBLIC is an independent communications agency based in Perth, Australia, that specialises in helping businesses secure funding to build their products. Operating at the intersection of public relations and capital raising, the agency focuses on simplifying complex narratives for companies seeking investment. With a clear mission to connect projects to people, PUBLIC positions itself as a strategic partner for ventures that are solving real-world problems through innovation.

Specialist Expertise in Capital-Raising Communications

PUBLIC has developed a distinct niche in the communications space by concentrating on the specific needs of businesses raising capital. Unlike traditional PR agencies that focus solely on media coverage or brand awareness, PUBLIC tailors its efforts to support funding rounds, investor pitches, and stakeholder engagement. The agency’s approach is rooted in simplifying complexity—taking technical or multifaceted product concepts and translating them into compelling stories that resonate with investors, partners, and the broader public. By combining data-driven insights with creative storytelling, PUBLIC helps clients articulate their value proposition in a way that excites and inspires potential backers.

How PUBLIC Applies Its Approach

The agency’s process is end-to-end, covering every stage of the capital-raising journey. From initial product concept development to delivering a final pitch, PUBLIC works closely with clients to refine their messaging and presentation. The team creates multimedia pitches that integrate visuals, data, and narrative to ignite interest and build credibility. This hands-on, integrated approach ensures that clients are not only prepared for investor meetings but also equipped with the communications tools needed to maintain momentum post-funding. Based in Perth, Australia, PUBLIC leverages its local market knowledge while serving clients across various industries, making it a relevant partner for both Australian startups and international ventures looking to enter the region.

Services and Specialties

While the agency explicitly focuses on public relations and communications services tied to capital raising, its capabilities are likely to include a range of offerings designed to support businesses at different stages of growth. Based on its stated focus on simplifying complexity and amplifying impact, here are the services PUBLIC typically provides:

• Investor pitch development and storytelling
• Media relations and press outreach for funding announcements
• Content creation for multimedia presentations and videos
• Strategic communications planning for capital raises
• Product concept refinement and narrative building
• Stakeholder engagement and thought leadership
• Crisis communications for high-stakes funding rounds
• Digital and social media support for investor campaigns

Who PUBLIC Works With

PUBLIC is best suited for early-stage to growth-stage companies that are actively raising capital and need to communicate their vision effectively. The agency’s ideal clients are those with innovative products or technologies addressing real-world challenges, such as clean energy, health tech, or social impact ventures. Because PUBLIC is based in Perth, Australia, it is particularly well-positioned to support businesses in the Western Australian startup ecosystem, but its services are scalable for companies anywhere seeking to attract investment. The agency’s emphasis on data-driven insight and multimedia storytelling makes it a strong fit for founders who want to stand out in competitive funding environments and need a communications partner that understands both the science of pitching and the art of persuasion.