Publicér

Publicér is a network-based communications agency based in Kobenhavn, Denmark, that focuses on translating complex information into clear, accessible messages. Founded in 2003, the agency specializes in strategic communication for organizations that deal with complicated subjects—particularly universities, public institutions, private companies, and NGOs. By combining journalistic rigor with a deep understanding of science and innovation, Publicér helps clients bridge the gap between specialized knowledge and broader public understanding.

Services for Research and Innovation

Publicér’s core strength lies in making complicated matters understandable. The agency offers a range of services tailored to organizations in research, science, and innovation. These include writing and editing articles, newsletters, website content, and social media posts in both Danish and English. Publicér also provides project management for communication initiatives of any scale, from small campaigns to larger strategic programs. The agency’s editorial work is always grounded in a clear communication strategy, and it often includes press and social media plans to ensure stories reach the right audiences. Additionally, Publicér offers leadership advice on strategic communication, helping organizations prioritize and plan how to build communication skills internally.

• Strategic communication planning and consulting
• Writing and editing for magazines, newsletters, websites, and social media
• Press and social media strategy development
• Project management for communication projects
• Workshops on effective research communication (ECTS-approved at six Danish universities)
• Training researchers and specialists in pitching to funding agencies
• Presentation coaching for clear, concise delivery

Methodology: Network-Based and Journalistic

Publicér operates as a network company, meaning it assembles the right team for each project from a pool of freelance professionals. The agency is run by journalist and communications advisor Marianne Bom, who has built a network of graphic designers, photographers, journalists, and other specialists. This flexible structure allows Publicér to scale up or down depending on the task, while maintaining a high standard of quality. The agency’s methodology is rooted in journalism: it prioritizes clarity, accuracy, and storytelling, even when dealing with highly technical or scientific content. Publicér’s workshops on effective research communication have been approved for ECTS points by PhD committees at six Danish universities, reflecting their credibility in academic settings. The agency also trains researchers and other specialists in pitching to funding agencies, helping them craft presentations that are both persuasive and easy to understand.

Location and Reach

Based at 1 Larslejsstraede in Kobenhavn, Denmark, Publicér serves clients across the country and beyond. Its location in the capital region gives it access to a dense network of universities, research institutions, and public-sector organizations. While the agency’s work is primarily in Danish and English, its focus on complicated subjects—such as science, technology, and policy—means it often engages with international audiences. Publicér’s founder, Marianne Bom, is based in Kobenhavn and personally oversees each project, ensuring consistency and strategic alignment. The agency’s long history since 2003 has made it a known entity in Danish research communication circles, particularly among universities and NGOs that need to communicate complex findings to policymakers, funders, or the general public.

Publicér is a strong fit for universities, research institutions, public agencies, and NGOs that need to communicate technical or scientific information clearly. It is also well-suited for private companies in science or innovation sectors that want to improve their public-facing messaging or internal communication strategies. Organizations that value a journalistic approach, flexibility, and a network-based team will find Publicér a practical partner in Kobenhavn, Denmark.