Pure Public

Pure Public is a public relations agency based in Borkop, Denmark, that has carved out a particular niche in the international magazine and interior design sector. Founded in 2001, the agency brings over a decade of experience in securing media coverage for brands that want to reach a global audience. Unlike many PR firms that focus solely on press releases and media lists, Pure Public combines editorial strategy with visual storytelling, making it a strong choice for companies in the home interiors and lifestyle space.

Specialist Expertise in Home Interiors and Lifestyle PR

At its core, Pure Public understands the unique demands of the magazine industry, especially when it comes to home interior features. The agency has developed a reputation for knowing what editors at international publications look for in terms of both story angles and visual aesthetics. This is not a generalist agency; it focuses on helping brands get featured in print and digital magazines that cover decor, design, and lifestyle topics. The team at Pure Public works from the creative workspace Spinderihallerne in Vejle, which is a short distance from its headquarters in Borkop, and this environment likely fosters the kind of creative thinking needed to pitch visual stories effectively.

How Pure Public Applies Its Approach

Pure Public takes a hands-on approach that goes beyond traditional media relations. The agency offers a range of services designed to support both marketing and sales efforts, with a strong emphasis on visual content. Because magazine features often require high-quality imagery, the agency provides photography and styling services to ensure that product shots and room settings meet editorial standards. This integrated approach means clients can present a complete package to editors—story idea, press materials, and polished images—all from one agency. Pure Public also organizes press events, which can be particularly useful for launching new collections or seasonal lines in the home interior industry. By handling everything from strategy to execution, the agency helps clients save time while increasing their chances of securing coverage.

Services Offered by Pure Public

Based on the agency's stated capabilities and its focus on the magazine and interior sector, the following services are typical offerings from Pure Public:

• PR strategy development for international media
• Press release writing and distribution
• Press event planning and execution
• Professional press photography for home interiors
• Styling services for product and room shoots
• Media list building and editor outreach
• Feature placement in lifestyle and design magazines
• Support for sales and marketing campaigns

Who Pure Public Works Best For

Pure Public is an ideal partner for brands in the home interior, furniture, decor, and lifestyle sectors that are looking to expand their visibility beyond Denmark. Companies that already have strong products but lack the editorial connections or visual assets needed for magazine coverage will find the agency's photography and styling services particularly valuable. The agency's international mindset means it can help Danish brands reach audiences in other European and global markets, while also assisting non-Danish companies that want to establish a presence in Scandinavia. Because Pure Public has been operating since 2001, it has built long-standing relationships with editors and photographers, which can be a significant advantage for clients seeking consistent, high-quality coverage. Small to medium-sized businesses that want to move beyond local PR and into international lifestyle media will likely benefit most from what Pure Public offers.