Purple (formerly Cannings Purple)
Purple (formerly Cannings Purple) is a public relations agency based in Perth (founded 2004).
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About Purple (formerly Cannings Purple)
Based in Perth, Western Australia, Purple (formerly Cannings Purple) operates as a strategic communications consultancy within a market shaped by the resources, energy, and infrastructure sectors. Founded in 2004, the agency has grown to employ around 40 staff members, serving clients from its headquarters at 123 St Georges Ter in Perth’s central business district. The agency’s evolution through two brand iterations—originally Purple Communications, then Cannings Purple, and finally rebranding to Purple in 2024 to mark its 20th anniversary—reflects its adaptation to the changing communications landscape in Australia.
Core Communications and Strategic Advisory Services
Purple (formerly Cannings Purple) provides a comprehensive suite of services that span corporate communications, public relations, and strategic advisory. The agency’s expertise includes corporate affairs, stakeholder communications, media relations, crisis management, and government relations. They also offer branding and identity development, corporate collateral design, and graphic design, supporting clients in building consistent visual identities. Digital capabilities cover social media strategy, inbound marketing, content marketing, and online communication, helping organisations engage audiences across multiple channels. Investor relations and media monitoring round out their offering, making the agency a versatile partner for complex communications needs.
- Corporate communications and public relations strategy
- Media relations, media engagement, and media monitoring
- Crisis communication and crisis management
- Government relations and community consultation
- Stakeholder engagement, stakeholder analysis, and stakeholder communications
- Brand positioning, branding and identity, corporate collateral design, and graphic design
- Social media marketing, social media strategy, and online communication
- Content marketing, content development, and media and content creation
- Investor relations and corporate affairs
- Inbound marketing
Industry Focus and Client Base
The agency serves a diverse range of clients, with particular strength in sectors relevant to Western Australia’s economy, including resources, energy, infrastructure, property, and government. Purple (formerly Cannings Purple) works with organisations that require sophisticated stakeholder engagement, often in high-stakes environments such as major project approvals, regulatory changes, or community consultations. The agency’s experience in government relations and community engagement makes it well-suited for clients navigating public policy, land-use debates, or corporate reputation challenges. Its investor relations expertise also supports listed companies and those seeking capital market communications.
Strategic Approach and Team Expertise
Co-founded by Warrick Hazeldine, the agency emphasises a brand identity rooted in simplicity and versatility, reflected in its distinctive logo and design elements. As part of the WPP group since 2016, Purple (formerly Cannings Purple) benefits from global network resources while maintaining a local, hands-on approach in Perth, Australia. The team of around 40 professionals combines deep regional knowledge with national and international experience, particularly in crisis management and corporate affairs. The agency’s philosophy centres on starting and shaping conversations that matter, delivering practical advice grounded in real-world outcomes rather than abstract strategies.
Purple is a strong fit for organisations based in or engaging with Western Australia, especially those in resources, energy, infrastructure, government, and property sectors. Companies facing complex stakeholder environments—such as major project proponents, public agencies, or corporations managing reputational risk—will find the agency’s crisis communication and government relations capabilities valuable. Similarly, businesses seeking to strengthen their brand positioning or investor communications can benefit from Purple’s integrated approach to corporate affairs and digital marketing. The agency’s size and WPP affiliation make it suitable for clients requiring both strategic depth and local market insight in Perth and across Australia.
Key facts
- Team size: 11-50 employees
- Headquarters: 123 St Georges Ter, Perth, Western Australia, Australia, 6000
- Address: 123 St Georges Ter , Perth Western Australia Australia 6000
- SIC codes: 8742
Keywords & focus
Topics and areas Purple (formerly Cannings Purple) works with.
- community consultation
- branding & identity
- corporate collateral design
- social media
- graphic design
- investor relations
- crisis management
- online communication
- government relations
- corporate affairs
- corporate affairs stakeholder communications online communication crisis management media relations c
- media relations
- stakeholder communications
- public relations & communications services
- inbound marketing
- social media marketing
- content marketing
- corporate communications
- stakeholder engagement
- stakeholder analysis
- media and content creation
- crisis communication
- media monitoring
- media engagement
- social media strategy
- brand positioning
- community engagement
- community relations
- stakeholder communication
- content development
- +54 more
Technologies
Route 53, Amazon SES, Outlook, MailChimp SPF, Hubspot, Active Campaign
Industries served by Purple (formerly Cannings Purple)
Purple (formerly Cannings Purple) works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Perth
If you are looking for alternatives or more options in Perth, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Purple (formerly Cannings Purple)
Common questions and answers about Purple (formerly Cannings Purple), their services, location, and how to work with them.
- Where is Purple (formerly Cannings Purple) located?
- Purple (formerly Cannings Purple) is headquartered in Perth.
- What services does Purple (formerly Cannings Purple) offer?
- Purple (formerly Cannings Purple) offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Purple (formerly Cannings Purple) serve?
- Purple (formerly Cannings Purple) serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Purple (formerly Cannings Purple) a verified PR agency?
- Purple (formerly Cannings Purple) is listed on Online PR. Verification status is shown on their profile.
- How can I contact Purple (formerly Cannings Purple)?
- You can visit their website at http://www.purple.au
- How many reviews does Purple (formerly Cannings Purple) have?
- Purple (formerly Cannings Purple) has 0 client reviews with an average rating of 0.0 out of 5.
- When was Purple (formerly Cannings Purple) founded?
- Purple (formerly Cannings Purple) was founded in 2004.
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