Pursuit Public Relations

Founded in 2007, Pursuit Public Relations emerged in Auckland, New Zealand, at a time when the local technology sector was beginning to gain momentum. The agency’s founders recognized a gap in the market for communications specialists who truly understood the nuances of technology-driven businesses, from ambitious Kiwi startups to global B2B brands. Rather than offering generic PR services, Pursuit Public Relations set out to build a firm that could navigate the specific challenges of health IT, cloud services, and business-to-business technology—sectors where technical accuracy and strategic messaging are critical.

Focus on Technology and Growth

Today, Pursuit Public Relations operates from its headquarters at 9 High St in Auckland’s central business district, serving clients across New Zealand and abroad through international agency partner networks. The agency’s core expertise lies in public relations and communications for technology-centric companies, with a particular emphasis on consumer electronics, gaming, cloud storage, and health IT. This focus allows the team to stay current with industry trends, from the rise of AI to the complexities of consumer internet platforms. The agency’s work often involves helping high-growth B2B technology firms build credibility, secure media coverage in specialized outlets, and manage their reputation as they scale. While Auckland remains the hub, Pursuit Public Relations supports Kiwi companies expanding offshore by leveraging its global partner connections, making it a practical choice for businesses targeting markets beyond New Zealand.

Services and Capabilities

Pursuit Public Relations offers a range of services tailored to the needs of technology and IT services companies. While the agency does not provide an exhaustive service list, its client work and industry keywords suggest capabilities in the following areas:

• Media relations and press release development for consumer tech and B2B technology brands
• Strategic communications planning for product launches, including gaming and consumer electronics
• Social media management and content creation focused on IT services and cloud storage narratives
• Crisis communication and reputation management for health IT and internet-based companies
• Thought leadership programs, including bylined articles and executive positioning in AI and cloud sectors
• International media outreach via partner networks for New Zealand companies entering global markets

These services are delivered by a team with extensive experience working with both early-stage startups and established global brands. The agency’s understanding of the information technology and services landscape means it can craft messages that resonate with technical audiences while remaining accessible to broader consumers. For example, a cloud storage client might benefit from a campaign that highlights security features for IT decision-makers while also simplifying the value proposition for everyday users.

Who Benefits from Pursuit Public Relations

Pursuit Public Relations is best suited for technology companies that need a communications partner with deep sector knowledge rather than a generalist agency. Startups in New Zealand’s growing tech ecosystem will find value in the agency’s experience with high-growth B2B firms, particularly those in health IT, cloud services, and business software. Global brands entering the New Zealand market or seeking local representation can also leverage Pursuit Public Relations’ Auckland base and established media relationships. Additionally, Kiwi companies planning to expand internationally will benefit from the agency’s offshore partner network, which provides access to journalists and influencers in key markets without sacrificing local expertise. Whether a client is launching a new AI tool, promoting a gaming hardware product, or building a reputation for a health IT platform, Pursuit Public Relations offers a focused, results-oriented approach grounded in over a decade of experience in Auckland’s technology public relations scene.