Rain Barrel Communications
Rain Barrel Communications is a public relations agency based in New York (founded 2008).
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About Rain Barrel Communications
Rain Barrel Communications is a global consultancy that focuses on strategic communication for social and behavior change. Founded in 2008, the firm works primarily with inter-governmental organizations, NGOs, and private sector companies that aim to address critical social issues. Rather than serving a single industry vertical, Rain Barrel Communications applies its expertise across a range of sectors including children's welfare, education, health, climate change, and social inclusion. Their clients often include large institutions like UNICEF, as well as smaller nonprofits and advocacy groups seeking to shift public attitudes or drive measurable behavior change.
How Rain Barrel Communications Approaches Social Change
The firm's methodology is rooted in a people-led approach that prioritizes local ownership and participation. Rather than imposing top-down messaging, Rain Barrel Communications emphasizes community engagement and human-centered design. This involves conducting behavioral research, testing communication products, and iterating based on feedback from target audiences. The company also integrates behavioral insights and social norms theory into its campaigns, ensuring that interventions are culturally appropriate and effective. A key part of their work involves monitoring and evaluation, allowing clients to measure the impact of their communication initiatives over time. This evidence-based approach sets Rain Barrel Communications apart from more traditional PR agencies that may focus solely on media coverage or brand visibility.
Services and Capabilities
Rain Barrel Communications offers a comprehensive suite of services that cover the full lifecycle of a communication campaign. Their capabilities span from initial research and strategy development through to production, implementation, and evaluation. Based in New York, United States, the firm operates with a network of over 80 professionals and has a global presence with offices in cities such as Buenos Aires, Copenhagen, and Nairobi. Below is a representative list of the services they provide:
- Social and behavior change communication (SBCC) strategy
- Behavioral research and insights
- Human-centered design and community engagement
- Digital campaigns and social media strategy
- Media relations and strategic partnerships
- Speech writing and editing
- Risk communication and crisis messaging
- Communication product testing and editing
- Monitoring and evaluation of communication programs
- Training, capacity development, and workshop facilitation
- Storytelling, documentary film production, and publication
- Advocacy and corporate social responsibility campaigns
These services are often tailored to the specific needs of clients, whether they require a full-scale campaign or targeted support for a single project. For example, Rain Barrel Communications has co-produced documentary films and developed communication strategies for critical social issues such as child protection, public health, and climate resilience.
Location and Global Reach
While headquartered at 777 United Nations Plaza in New York, New York, United States, Rain Barrel Communications operates as a truly global consultancy. The firm's network of professionals spans multiple continents, enabling them to work on projects in diverse cultural contexts. This international footprint is particularly valuable for clients like inter-governmental organizations and large NGOs that require consistent messaging across different regions. The New York base also places Rain Barrel Communications at the heart of the United Nations community, facilitating partnerships with global development agencies.
Who Should Work with Rain Barrel Communications
Rain Barrel Communications is a strong fit for organizations that prioritize measurable social impact over traditional brand promotion. Nonprofits, foundations, and government agencies working on issues like public health, education, or environmental sustainability will find the firm's expertise in behavior change communication particularly relevant. Similarly, private sector companies with strong corporate social responsibility programs can benefit from Rain Barrel Communications' ability to design prosocial campaigns that resonate with communities. The firm is less suited for businesses seeking straightforward media relations or crisis management without a social change component. Instead, Rain Barrel Communications excels when the goal is to shift social norms, encourage new behaviors, or amplify underrepresented voices through thoughtful, research-backed communication.
Key facts
- Team size: 11-50 employees
- Headquarters: 777 United Nations Plaza, New York, New York, United States, 10017
- Address: 777 United Nations Plaza , New York New York United States 10017
Keywords & focus
Topics and areas Rain Barrel Communications works with.
- social & behavior change communication
- social norms
- communication products
- storytelling
- corporate social responsibility
- prosocial campaigns
- social & behaviour change
- reporting
- publication
- risk communication
- monitoring & evaluation
- public relations
- behavioural insights
- testing
- editing & reporting
- writing
- digital campaigns
- research
- human centred design
- speech writing & editing
- capacity development & training
- media relations
- strategic partnerships
- strategy
- planning
- social & behavior change communication & capacity development & training
- communication tools
- community engagement
- communication for development
- training & workshop facilitation
- +4 more
Technologies
Route 53, Gmail, Google Apps, Amazon AWS, Nginx, Wix, Mobile Friendly, WordPress.org, Google Tag Manager, Google Font API, Typekit, Android
Industries served by Rain Barrel Communications
Rain Barrel Communications works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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If you are looking for alternatives or more options in New York, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Rain Barrel Communications
Common questions and answers about Rain Barrel Communications, their services, location, and how to work with them.
- Where is Rain Barrel Communications located?
- Rain Barrel Communications is headquartered in New York.
- What services does Rain Barrel Communications offer?
- Rain Barrel Communications offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Rain Barrel Communications serve?
- Rain Barrel Communications serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Rain Barrel Communications a verified PR agency?
- Rain Barrel Communications is listed on Online PR. Verification status is shown on their profile.
- How can I contact Rain Barrel Communications?
- You can visit their website at http://www.rainbarrellabs.com
- How many reviews does Rain Barrel Communications have?
- Rain Barrel Communications has 0 client reviews with an average rating of 0.0 out of 5.
- When was Rain Barrel Communications founded?
- Rain Barrel Communications was founded in 2008.
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