RåKoKo

Based in the heart of Kobenhavn, Denmark, at Frederiksberg Alle, RåKoKo is a relatively young public relations and communications consultancy that brings nearly two decades of experience to the table. Founded in 2024 by Janni Møller Thomsen, the agency operates in a competitive market where Danish companies increasingly seek flexible, strategic communication support without the overhead of a full-time hire. RåKoKo positions itself as a nimble partner for organizations that value clear, commercially focused communication—whether they are navigating a crisis, building a brand, or activating a partnership.

A Flexible and Experienced Approach to Commercial Communication

RåKoKo’s core offering is commercial communication and advisory services, built on the founder’s extensive background across diverse sectors including the Danish defense, the sports world, and identity management. The agency works on a project or retainer basis, allowing clients to scale support up or down based on need and budget. This flexibility is a key differentiator in a city like Kobenhavn, where businesses range from fast-growing startups to established institutions. RåKoKo does not require clients to commit to a full-time resource; instead, it aligns its time and expertise with the specific task at hand.

Range of Services and Capabilities

While RåKoKo’s official list of services is provided, the agency’s capabilities are best understood through the lens of strategic communication and branding. The team, led by Thomsen, can assist with everything from high-level planning to hands-on execution. Typical services include:

• Strategic communication planning and execution
• Branding, including personal branding for executives and entrepreneurs
• Social media strategy and content management
• Visual identity development and design
• Copywriting, content creation, and speechwriting
• Media training and press relations
• Crisis communication management
• Event and trade show activation
• Facilitation and moderation of meetings or panels
• Partnership activation and stakeholder engagement

RåKoKo also draws on a network of skilled graphic designers and photographers, ensuring that clients receive integrated, high-quality deliverables without needing to manage multiple vendors. This collaborative model is especially valuable for companies in Denmark that require specialized support for short-term campaigns or specific projects.

Who RåKoKo Serves and Its Values

The agency is best suited for Danish businesses and organizations that value integrity and sustainability. RåKoKo explicitly states a commitment to working with “good, decent people and companies that are passionate about making a difference—especially for the climate and the UN Sustainable Development Goals.” This ethical stance resonates with the growing number of companies in Kobenhavn and across Denmark that prioritize corporate social responsibility. RåKoKo’s ideal client is one that needs strategic communication guidance but does not have the internal capacity or desire to hire a full-time communications professional. Whether it’s a small to medium-sized enterprise, a nonprofit, or a larger organization with specific project needs, RåKoKo offers a tailored, resource-efficient solution.

For any company in Denmark looking for a hands-on, values-driven communications partner that can deliver strategic advice, branding, and crisis management without long-term commitments, RåKoKo represents a practical and experienced choice. Its founder’s deep roots in the Danish market and cross-industry experience make it a credible option for those seeking commercial communication that is both effective and responsible.