Release PR

Founded in April 2000, Release PR began as a solo venture in Vienna, Austria, built on over a decade of hands-on experience in music and event promotion. The founder, who had previously been entrusted by Austria's largest concert promoter to build and lead an in-house PR department, brought a deep understanding of cultural event communication to the independent agency. From the start, Release PR focused on crafting tailored public relations campaigns for concerts, festivals, and cultural events, leveraging strong journalist relationships and a sharp eye for media-ready storytelling.

Core Services and Specialisations

Release PR operates as a specialised public relations and communications consultancy, with a clear emphasis on the cultural and music sectors. The agency's services are designed to cover the full spectrum of event-related PR, from initial strategy to post-event evaluation. Based in Vienna, the agency maintains close ties with national and international artist agencies, management teams, and sponsors, ensuring that all parties involved in an event benefit from cohesive communication. Key capabilities include developing and executing PR campaigns that align with broader marketing objectives, managing press conferences, and preparing media materials that are both informative and tailored to specific outlets. The founder's background in budget control and profit-centre management also means that Release PR approaches each campaign with a practical, results-oriented mindset, evaluating the success of PR measures against clear benchmarks.

Services Offered by Release PR

• Strategic PR campaign development for cultural events and music festivals
• Media relations and journalist outreach (national and international)
• Press conference organisation and moderation
• Media kit creation and press release writing
• Sponsor communication and stakeholder coordination
• Campaign evaluation and budget monitoring
• Artist and management liaison for seamless event promotion

Who Benefits from Release PR's Expertise

Release PR is an ideal partner for event organisers, concert promoters, festival directors, and cultural institutions seeking a dedicated PR consultant who understands the nuances of live entertainment. The agency is particularly well-suited for those who value a personalised, hands-on approach rather than a large agency's standardised packages. Given the founder's long-standing relationships with Austrian media and his experience working with international artists, Release PR serves clients who need both local media savvy and global perspective. Whether it is a classical music series in Vienna or a modern music festival elsewhere in Austria, the agency provides the strategic and tactical support required to ensure events receive the attention they deserve. For anyone looking to elevate their cultural event's public profile without losing sight of budget realities, Release PR offers a reliable, experienced partner based in the heart of Vienna.