Rise & Shine PR

Rise & Shine PR is a public relations agency based in Auckland, New Zealand, founded in 2018. The agency was established with a focus on building genuine relationships—with media, influencers, and clients—rather than relying on a transactional, one-size-fits-all approach. From its headquarters at 46A Lake Rd in Auckland, the team works with businesses of varying sizes, positioning itself as an extension of the client's internal team rather than a detached external vendor.

Approach and Specialisation

The core philosophy at Rise & Shine PR centres on the belief that effective public relations stems from understanding and nurturing relationships. The agency places a strong emphasis on being personal and detail-oriented, ensuring that every campaign is tailored to the specific needs of the client. This approach is reflected in their work with brands like Dose & Co, where the team was noted for proactively bringing new ideas to the table rather than waiting for direction. The agency’s style is described as thoughtful and prepared, with a focus on crafting story angles that are relevant to the target publication. This method has earned them recognition, including being a 2024 Girls in Business Finalist for Best Place to Work, which underscores their commitment to internal culture as well as external client service.

Services and Capabilities

Rise & Shine PR offers a range of services that blend traditional public relations with digital and social media strategies. Their work often involves brand storytelling, media outreach, and social listening to understand audience sentiment. The agency also manages media and influencer collaborations, product launches, and community engagement campaigns. A notable aspect of their service offering is the ability to execute community-driven campaigns and brand activations, which require a deep understanding of local market dynamics. While the agency does not explicitly list every service, based on their keywords and client work, their likely specialities include:

• Media pitching and media relationship management
• Influencer ambassador programs and tastemaker outreach
• Social media strategy and content creation
• Campaign execution and event management
• Brand reputation management and crisis communications
• Market research and social listening
• B2B public relations and thought leadership

These services are delivered with a focus on creating memorable campaigns that reach the right audience at the right time. The agency’s work in digital PR and social media strategy helps clients build brand engagement and secure media coverage across both traditional and digital channels.

Client Work and Reputation

Rise & Shine PR has built a reputation for being proactive and easy to work with. Testimonials from clients and media professionals highlight the team’s ability to go above and beyond, often pushing the client’s agenda forward with new ideas and consistent effort. For example, when working with Dose & Co, the agency was credited with helping grow the business through outstanding results and a committed partnership. Similarly, editors like Jacqui Loates-Haver from The Life at BusinessDesk have praised the team’s thoughtful preparation and strong story angles, noting that they are never pushy but always proactive. This balance between persistence and respect is a key characteristic of the agency’s approach. The agency’s location in Auckland, New Zealand, allows them to maintain strong local media relationships while also serving clients across the country.

Who They Work With

Rise & Shine PR is well-suited for businesses that value a collaborative, hands-on partnership with their PR agency. The agency works with clients of all sizes, from startups to established brands, particularly those looking for a tailored approach rather than a standardised service. Their expertise in community engagement and brand reputation makes them a good fit for companies focused on building or maintaining a strong local presence in New Zealand. Additionally, businesses that require integrated campaigns—combining media relations, events, and digital strategy—will find the agency’s comprehensive service offering valuable. Whether launching a new product or managing a brand’s reputation, Rise & Shine PR provides the strategic support needed to help clients shine in their respective markets.