Rolli

Rolli is an AI-driven technology company headquartered at 3110 Main St in Santa Monica, United States, that specializes in information technology and services. Founded in 2020 by Nick Toso, the company has carved a distinct niche at the intersection of media, public relations, and data analytics. Rather than positioning itself as a traditional PR agency, Rolli functions as a technology platform that equips journalists, communications professionals, and organizations with tools to improve the accuracy and efficiency of newsgathering and expert sourcing. Its core mission revolves around enhancing the media landscape by providing resources that support factual and impactful reporting, with a strong emphasis on real-time monitoring and disinformation detection.

Core Focus: Expert Discovery and Media Connectivity

Rolli’s primary strength lies in its ability to streamline the connection between journalists and vetted experts. The company’s flagship offering, Newsroom as a Service® (NaaS), includes an expert matching platform that allows credentialed journalists to quickly find reliable sources across a wide range of topics. This platform is free for journalists and relies on an expert database built through a rigorous vetting process. For experts, creating a profile enables real-time matching with media inquiries, which can significantly increase their visibility in news coverage. Rolli’s approach to expert discovery is designed to reduce the time journalists spend searching for sources, while also ensuring that the experts presented are credible and relevant. This service is particularly valuable in the information technology sector, where rapid changes and complex topics demand authoritative voices.

Real-Time Monitoring and Disinformation Detection

Beyond expert matching, Rolli provides a suite of tools focused on social media monitoring and trend analysis. The Rolli IQ™ platform acts as a real-time “truth layer,” aggregating conversations from social media to identify authentic content and flag potential disinformation. This capability is built on social trend tracking, social conversation tracking, and real-time social media monitoring. The company’s tools also include disinformation detection and social media signal analysis, which can help PR and communications professionals understand public sentiment and respond to emerging narratives. By integrating with newsroom workflows, Rolli offers journalists and communications teams a way to monitor conversations across platforms like web search portals, libraries, archives, and other information services. These features make Rolli a useful resource for organizations that need to stay ahead of misinformation or track how topics are evolving in public discourse.

Services and Capabilities

Rolli’s service offerings are tailored to the needs of modern media and communications professionals. While the company is not a traditional PR firm, its tools support many of the functions that PR agencies perform. Based on its stated capabilities and keywords, Rolli’s likely services include:

• Expert matching and vetting for media interviews and commentary
• Real-time social media monitoring and trend analysis
• Disinformation detection and tracking across multiple platforms
• Content production support through verified expert connections
• Newsroom integration and workflow tools for journalists
• Public outreach and media relations assistance via expert databases
• Social conversation tracking for brand or issue monitoring

These services are delivered through both a free platform for individual journalists and enterprise-level solutions, including secure APIs for accessing social data and disinformation tracking tools. Rolli’s technology is designed to be flexible, allowing communications teams to adapt it to their specific needs, whether that involves sourcing experts for a breaking news story or monitoring social conversations for a PR campaign.

Who Rolli Is a Good Fit For

Rolli is best suited for journalists, media organizations, and communications professionals who need efficient access to vetted experts and real-time social data. It is also a strong fit for PR teams in the information technology and services sector, where staying current with trends and countering misinformation is critical. Companies looking to enhance their media relations by connecting with credible sources will find Rolli’s expert database and matching platform valuable. Additionally, organizations that require robust monitoring of social media conversations—whether for brand reputation, crisis management, or public outreach—can benefit from Rolli’s real-time analytics and disinformation detection tools. Based in Santa Monica, United States, Rolli represents a modern approach to supporting factual reporting and informed communications in an era of rapid information flow.