ROTH

ROTH, based in Sandton, South Africa, focuses its public relations and communications expertise on what it calls "story work"—the craft of shaping narratives that drive social impact and behavioural change. Founded in 2013, the agency has built a reputation for helping clients communicate complex, pressing issues in clear, human-centred ways. Rather than simply promoting products or services, ROTH specialises in campaigns that connect communities and advance the United Nations Sustainable Development Goals (SDGs).

Specialist Expertise: Narrative and Advocacy Communications

ROTH’s core strength lies in narrative development and advocacy communications. The agency combines research, writing, and storytelling to help organisations articulate their missions effectively. This is particularly valuable for clients working on global challenges—such as public health, environmental sustainability, and social equity—where messaging must be both accurate and emotionally resonant. ROTH’s team is skilled at translating technical or policy-heavy content into accessible language for diverse audiences, often working in multiple languages to ensure cultural relevance. This focus on narrative as a strategic tool sets ROTH apart from generalist PR firms.

How They Apply Their Skills

ROTH applies its narrative expertise through integrated campaigns that blend public relations, stakeholder engagement, and internal communications. For example, the agency might design a campaign to raise awareness about a new health initiative, combining media outreach with community workshops and digital content. They also prioritise employee engagement, helping organisations align internal culture with external messaging. Research is a foundational step in their process—ROTH uses data and insights to craft stories that resonate with specific audiences, ensuring that campaigns are not just creative but also evidence-based. Their approach is collaborative, working closely with clients to co-create strategies that reflect shared values.

Services Offered by ROTH

Based on their expertise in advocacy and behavioural change communications, ROTH likely provides the following services:

• Strategic communications planning and narrative development
• Public relations and media relations campaigns
• Stakeholder engagement and community outreach
• Internal communications and employee engagement programmes
• Content creation, including writing, editing, and multimedia production
• Research and audience insights for campaign design
• Training and capacity building in communications skills
• Branding and messaging for social impact initiatives
• Multilingual campaign execution for global audiences

Who They Work With

ROTH’s client base includes UN organisations, private sector leaders, funders, government agencies, and nonprofits. This mix reflects their ability to bridge different sectors, from international development to corporate social responsibility. They are a good fit for organisations that need to communicate complex ideas—such as policy changes, scientific findings, or community needs—in ways that inspire action. Because of their location in Sandton, South Africa, ROTH is well-positioned to serve clients across the African continent, while also working with global partners. Their experience with the SDGs makes them particularly suitable for mission-driven organisations seeking measurable social impact through communications.