Sayso
Sayso is a public relations agency based in Auckland (founded 2008).
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About Sayso
Sayso is a public relations and communications agency based in Auckland, New Zealand, that has evolved from its predecessor NSPR, rebranding in 2025. With roots stretching back to 2008, the agency has developed a distinct approach grounded in values-led branding and cultural storytelling. The name "Sayso" reflects the agency's core belief that every organisation has a story worth telling, and that effective communication starts with authentic relationships—a concept they refer to as whanaungatanga. Operating from Auckland, Sayso works with businesses of all sizes, helping them navigate the complexities of media strategy, stakeholder communication, and brand positioning in Aotearoa New Zealand.
Values-Led and Culturally Grounded Approach
What sets Sayso apart is its commitment to being a Te Tiriti o Waitangi-aligned agency. The team positions itself as Tāngata Tiriti, recognising the partnership between Māori and the Crown as foundational to their work. This isn't just a tagline; it informs how they approach indigenous engagement, community-focused communication, and change management. Sayso integrates principles like manaakitanga (care and hospitality) and whanaungatanga into their client work, whether they're crafting a crisis communication plan or developing a LinkedIn strategy for a corporate client. For organisations seeking a communications agency that understands the cultural landscape of New Zealand, Sayso offers a perspective that blends professional PR expertise with a deep respect for local traditions and values.
Services and Specialties
Sayso provides a comprehensive range of public relations and communications services, with a strong emphasis on strategy and execution. Their work typically covers media liaison, content creation, influencer partnerships, and reputation building. The agency is particularly skilled at helping clients tell their stories through the right channels, at the right time, and to the right audiences. Below are some of the key services Sayso offers:
- Media strategy and media liaison
- Social media strategy, including LinkedIn strategy
- Influencer partnerships and brand collaboration
- Brand storytelling and cultural storytelling
- Values-led branding and brand positioning
- Public relations campaigns and content creation
- Crisis communication and reputation building
- Change management and stakeholder communication
- Media training and partnership development
- Community-focused communication and indigenous engagement
These services are delivered with a focus on engagement and strategy, ensuring that each campaign is tailored to the client's specific goals. Sayso's experience spans various sectors, and they are known for their ability to weave cultural narratives into mainstream communications.
Who They Work With and Why
Sayso is a good fit for organisations that value authenticity and want to build genuine connections with their audiences. The agency works with businesses of all sizes, from startups to established corporations, particularly those operating in New Zealand or looking to engage with local communities. Clients who appreciate a values-driven agency that prioritises whanaungatanga and manaakitanga will find Sayso's approach refreshing. The agency is B Corp Certified, reflecting its commitment to social and environmental responsibility. Whether a client needs help with a full-scale public relations campaign, media training for executives, or guidance on indigenous engagement, Sayso brings a thoughtful, culturally informed perspective to the table. For anyone seeking a communications partner in Auckland that understands the nuances of Aotearoa New Zealand's media landscape and cultural fabric, Sayso offers a compelling option.
Key facts
- Team size: 1-10 employees
- Headquarters: Auckland, Auckland, New Zealand
- Address: Auckland Auckland New Zealand
- SIC codes: 7381
Keywords & focus
Topics and areas Sayso works with.
- public relations & communications services
- media strategy
- influencer partnerships
- social media strategy
- values-led branding
- brand positioning
- engagement
- reputation building
- strategy
- public relations
- media liaison
- change management
- whanaungatanga
- communications agency
- values-driven agency
- indigenous engagement
- brand storytelling
- media training
- partnership development
- manaakitanga
- media and content creation
- cultural storytelling
- linkedin strategy
- te tiriti o waitangi aligned
- crisis communication
- community-focused communication
- content creation
- brand collaboration
- public relations campaigns
- stakeholder communication
- +40 more
Technologies
Outlook, Microsoft Office 365, Squarespace ECommerce, Mobile Friendly, Google Tag Manager, Typekit
Industries served by Sayso
Sayso works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Auckland
If you are looking for alternatives or more options in Auckland, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Sayso
Common questions and answers about Sayso, their services, location, and how to work with them.
- Where is Sayso located?
- Sayso is headquartered in Auckland.
- What services does Sayso offer?
- Sayso offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Sayso serve?
- Sayso serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Sayso a verified PR agency?
- Sayso is listed on Online PR. Verification status is shown on their profile.
- How can I contact Sayso?
- You can visit their website at http://www.saysowithus.com
- How many reviews does Sayso have?
- Sayso has 0 client reviews with an average rating of 0.0 out of 5.
- When was Sayso founded?
- Sayso was founded in 2008.
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