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Sherson Willis

Sherson Willis is a public relations agency based in Auckland (founded 2006).

Auckland Founded 2006 11-50 employees

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About Sherson Willis

Based in Auckland, New Zealand, Sherson Willis operates from offices at 104 Fanshawe Street in the city’s central business district. Founded in 2006, the firm has grown to become a recognised corporate affairs consultancy in a market where business, government, and Māori cultural considerations frequently intersect. New Zealand’s relatively small but highly connected business community means that reputation management and strategic communications often require a nuanced understanding of local relationships, regulatory frameworks, and cultural protocols. Sherson Willis has positioned itself to serve clients navigating these complexities, particularly those in management consulting and other professional services sectors.

What They Do

Sherson Willis describes itself as a corporate affairs firm trusted by executive teams, boards of directors, and senior advisors. Its core focus lies in helping organisations protect their reputations, build value, and solve communications-related problems. The firm’s expertise spans a broad range of corporate communications disciplines, including media relations, crisis management, issues communication, and strategic communications planning. It also offers media training, investor relations, financial communications, and litigation support. Given its stated focus on navigating complex reputational challenges, Sherson Willis is particularly active in issues and crisis management, where it advises clients on how to respond to high-stakes situations that could affect public perception or stakeholder confidence.

Who They Serve

The firm primarily works with executive teams, boards of directors, and senior advisors, indicating a client base that includes established organisations facing significant reputational or strategic communications demands. While its listed industry focus is management consulting, Sherson Willis likely serves a broader range of clients in sectors such as financial services, government, and large corporates that require sophisticated corporate affairs support. Its services in government relations, public affairs, and sponsorship leverage suggest it also works with organisations that engage with policymakers or rely on public endorsement. The firm’s ownership structure—proudly 50% Māori-owned—adds a distinctive dimension to its capability, particularly for clients seeking to engage authentically with New Zealand’s indigenous communities and governance frameworks.

Areas of Expertise

Sherson Willis’s service offerings are built around a set of core capabilities that address the full spectrum of corporate communications needs. These include:

  • Strategic communications advice and planning
  • Media relations and media training
  • Issues and crisis management
  • Reputation management and corporate reputation
  • Government relations and public affairs
  • Investor relations and financial communications
  • Brand building and brand marketing
  • Experiences and events management
  • Sponsorship leverage
  • Litigation support
  • Social media strategy
  • Corporate affairs and business consulting

This breadth of expertise allows Sherson Willis to act as a comprehensive partner for organisations that need integrated communications support, from day-to-day media engagement to high-pressure crisis response. The firm’s emphasis on strategic communications advice and planning indicates a consultative approach, where it works closely with clients to develop tailored solutions rather than offering one-size-fits-all services.

For organisations based in Auckland or elsewhere in New Zealand that require expert guidance on corporate reputation, crisis preparedness, or stakeholder engagement, Sherson Willis offers a combination of local knowledge and specialised experience. Its ownership structure and deep understanding of Aotearoa’s business and cultural landscape make it a particularly relevant choice for clients who value cultural competency alongside professional communications expertise. Whether a company is facing a reputational challenge, planning a major announcement, or seeking to strengthen its public affairs function, Sherson Willis provides the strategic counsel needed to navigate complex situations effectively.

Key facts

  • Team size: 11-50 employees
  • Headquarters: 104 Fanshawe Street, Auckland, Auckland, New Zealand, 1010
  • Address: 104 Fanshawe Street , Auckland Auckland New Zealand 1010
  • SIC codes: 2741

Keywords & focus

Topics and areas Sherson Willis works with.

  • brand building
  • media relations
  • crisis management
  • issues amp crisis management
  • media training
  • experiences events
  • issues communication
  • investor relations
  • issues crisis management
  • reputation management
  • communication
  • reputation
  • government relations
  • strategic communications advice
  • experiences & events mangaement
  • financial communications
  • brand marketing
  • strategic communications planning
  • social media
  • public affairs
  • litigation support
  • experiences amp events
  • corporate reputation
  • corporate affairs
  • public relations
  • sponsorship leverage
  • strategic communications
  • public relations & communications services
  • business consulting & services
  • public relations & communications
  • +11 more

Technologies

Cloudflare DNS, Outlook, Media Temple SSL, Slack, Mobile Friendly, Google Analytics, Vimeo, Google Font API, Google Tag Manager, Shutterstock, AI

Industries served by Sherson Willis

Sherson Willis works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • management consulting

Frequently asked questions about Sherson Willis

Common questions and answers about Sherson Willis, their services, location, and how to work with them.

Where is Sherson Willis located?
Sherson Willis is headquartered in Auckland.
What services does Sherson Willis offer?
Sherson Willis offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does Sherson Willis serve?
Sherson Willis serves clients in management consulting. They work with startups, scale-ups, and enterprises across these sectors.
Is Sherson Willis a verified PR agency?
Sherson Willis is listed on Online PR. Verification status is shown on their profile.
How can I contact Sherson Willis?
You can visit their website at http://www.shersonwillis.com
How many reviews does Sherson Willis have?
Sherson Willis has 0 client reviews with an average rating of 0.0 out of 5.
When was Sherson Willis founded?
Sherson Willis was founded in 2006.

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