SKY|*|MARK

SKY|*|MARK is a public relations and communications consultancy based in Sofia, Bulgaria, offering strategic counsel, media access, and training services. Founded in 2025 by Spas Kyosev, a media professional with over 20 years of experience, the agency focuses on building public presence and meaningful content for businesses. SKY|*|MARK provides a range of services including PR and communication consulting on a monthly retainer or per-project basis, media outreach with organic reach and paid publication discounts, event concepts and scripts, and hosting for events, panels, and interviews. The agency also offers training products such as courses on public behavior, content, and rhetoric, team training for mainstream media access, internal communication workshops, business storytelling programs, and inspirational speaking for team-building sessions.

Who SKY|*|MARK Helps

SKY|*|MARK primarily serves businesses, entrepreneurs, and professionals who have a quality product, idea, or service but struggle to gain the attention, influence, or trust they deserve. The agency targets clients who need to engage audiences effectively, whether through media coverage, public events, or internal communications. Given its founder’s background, SKY|*|MARK is particularly suited for companies in Bulgaria looking to bridge the gap between their offerings and public perception. The agency’s approach is grounded in the belief that without an audience, there is no business, making it a practical partner for organizations seeking to enhance their visibility and credibility.

Services and Specialties

• PR and communication consulting (monthly retainer or per-project)
• Media access with organic reach and paid publication discounts
• Event concepts, campaigns, and scenario writing
• Hosting for events, panels, and interviews
• Training courses on public behavior, content, and rhetoric
• Team training for mainstream media engagement
• Internal communication training
• Business storytelling workshops
• Inspirational speaking for team-building and internal meetings

Approach and Philosophy

SKY|*|MARK operates on a three-step methodology: designing a public image, creating and distributing meaningful content, and combining image and content to achieve communication goals. The agency’s philosophy, encapsulated in the phrase “Публиката прави героя” (The audience makes the hero), emphasizes that success depends on reaching the right people. Spas Kyosev describes himself as a “translator of meaning” and a “content dealer,” focusing on connecting people and translating business needs into media-friendly narratives. SKY|*|MARK’s approach is practical and results-oriented, leveraging Kyosev’s two decades of experience in engaging attention in prime-time media and business environments. The agency avoids generic marketing tactics, instead tailoring strategies to each client’s specific context and objectives.

Location and Credentials

Based at 78 Bulevard Vitosha in Sofia, Bulgaria, SKY|*|MARK is well-positioned to serve clients in the Bulgarian market. The agency’s founder, Spas Kyosev, brings over 20 years of experience as a public figure, having worked in media and business to capture attention. His expertise in building public profiles and creating compelling content forms the core of SKY|*|MARK’s offerings. The agency is a good fit for companies in Sofia and across Bulgaria that need to improve their public relations strategies, train teams in media communication, or develop effective storytelling for business growth. SKY|*|MARK is particularly suitable for organizations seeking a hands-on, experienced consultant rather than a large agency, offering personalized attention and direct access to media networks.