Smith & Company
Smith & Company is a public relations agency based in Washington (founded 1993).
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About Smith & Company
Based in Washington, District of Columbia, Smith & Company operates at the intersection of high-stakes communications and the unique political and legal landscape of the United States capital. Founded in 1993, the firm has established itself as a strategic advisory practice specializing in reputation management, crisis communications, and public relations. Located at 1701 Pennsylvania Ave NW, the agency is positioned within walking distance of the White House and key government institutions, a geographic advantage that informs its deep understanding of regulatory environments, political dynamics, and media scrutiny. Washington’s market demands a particular blend of discretion, legal awareness, and strategic timing, and Smith & Company has built its practice around these requirements over three decades.
Core Expertise and Service Offerings
Smith & Company focuses on helping clients navigate complex communications challenges, particularly those involving reputation threats, legal proceedings, or public controversy. The firm is led by Judy Smith, a crisis management expert whose career has included work in the White House and on high-profile corporate and celebrity cases. The agency’s approach combines strategic counsel with hands-on execution, emphasizing the importance of setting clear goals before determining the right audience, message, and channel. While the firm is best known for crisis management, its capabilities extend across several interconnected disciplines. Clients typically work with Smith & Company on:
- Reputation management and reputation repair for corporations, executives, and public figures
- Crisis management and high-profile crisis handling, including media strategy for controversies
- Media training programs and executive counsel for senior leaders
- Stakeholder engagement and issue management
- Brand positioning and brand management
- Digital engagement and digital strategy
- Political crisis counsel and government affairs support
- High-profile litigation support and legal communications
- Thought leadership development and media outreach
These services are delivered by a team of professionals with backgrounds in journalism, law, government, and corporate communications. Smith & Company does not position itself as a generalist PR firm; rather, it focuses on situations where reputation is at risk and where precise, informed strategy can make a measurable difference.
Client Profile and Industry Focus
Smith & Company serves a diverse client base that includes corporations, government entities, nonprofit organizations, and high-net-worth individuals. The firm’s expertise in celebrity reputation management and high-profile litigation support makes it a frequent resource for public figures and entertainers facing media scrutiny. At the same time, its experience with corporate governance, stakeholder communication, and political crisis counsel attracts business leaders, trade associations, and advocacy groups. The agency’s B2B focus means it often works with organizations that require discretion and a long-term view of reputation strategy, rather than short-term publicity campaigns. Smith & Company’s ability to operate across legal, political, and media spheres is a distinguishing factor in the Washington market, where many firms specialize in only one of these areas.
Who Smith & Company Is Best Suited For
Smith & Company is a strong fit for organizations and individuals facing a specific reputation challenge—whether that is an ongoing crisis, a potential controversy, or a need to rebuild trust after a public setback. The firm is particularly well-suited for clients who require senior-level strategic counsel rather than high-volume media relations. CEOs, board members, celebrities, and public officials who need to navigate sensitive situations with legal and political dimensions will find the agency’s experience directly applicable. Smith & Company is less oriented toward routine PR or product launches; its value lies in handling moments when a client’s reputation is on the line. For those seeking a partner with deep Washington knowledge, media savvy, and a track record of managing high-stakes communications, Smith & Company remains a respected choice in the United States capital.
Key facts
- Team size: 51-200 employees
- Headquarters: 1701 Pennsylvania Ave NW, Washington, District of Columbia, United States, 20006
- Address: 1701 Pennsylvania Ave NW , Washington District of Columbia United States 20006
- Annual revenue: 6130000
- SIC codes: 8742
Keywords & focus
Topics and areas Smith & Company works with.
- reputation management
- brand management
- crisis managment
- media training
- public relations & communications services
- reputation repair
- government
- executive counsel
- stakeholder engagement
- consulting
- corporate governance
- reputation strategy
- reputation defense for celebrities
- celebrity reputation management
- services
- high-profile litigation support
- digital engagement
- media strategy for controversies
- brand positioning
- media training programs
- high-profile crisis handling
- issue management
- stakeholder communication
- media outreach
- political crisis counsel
- thought leadership
- public relations
- legal and political acumen
- digital strategy
- b2b
- +21 more
Technologies
Cloudflare DNS, Mimecast, Outlook, Microsoft Office 365, CloudFlare Hosting, WP Engine, Slack, WordPress.org, Bootstrap Framework, Typekit, Mobile Friendly, Google Tag Manager
Industries served by Smith & Company
Smith & Company works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Washington
If you are looking for alternatives or more options in Washington, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Smith & Company
Common questions and answers about Smith & Company, their services, location, and how to work with them.
- Where is Smith & Company located?
- Smith & Company is headquartered in Washington.
- What services does Smith & Company offer?
- Smith & Company offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Smith & Company serve?
- Smith & Company serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Smith & Company a verified PR agency?
- Smith & Company is listed on Online PR. Verification status is shown on their profile.
- How can I contact Smith & Company?
- You can visit their website at http://www.smithandcompany.com
- How many reviews does Smith & Company have?
- Smith & Company has 0 client reviews with an average rating of 0.0 out of 5.
- When was Smith & Company founded?
- Smith & Company was founded in 1993.
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