spark*advocacy

Based in Ottawa, Canada, spark*advocacy operates at the intersection of communications, public affairs, and creative strategy. Founded in 2016, the agency was established by Perry Tsergas, Adrian Jean, and Bruce Anderson, bringing together deep experience in political consulting, public opinion research, and corporate communications. Ottawa, as the nation's capital, is a natural home for an agency focused on advocacy and reputation—the city is dense with government institutions, national associations, and policy-focused organizations that require nuanced, strategic communication. spark*advocacy has built its practice around this environment, serving clients not just from the Ottawa region but across Canada and into the United States.

Core Services and Capabilities

spark*advocacy offers a comprehensive suite of services that blend traditional public relations with digital and creative production. The agency's work is built around awareness, reputation, and advocacy campaigns, meaning they often operate in high-stakes environments where messaging must be precise and adaptable. Their service offerings include strategic communications, crisis communications, public affairs and government relations, coalition building, and media training. On the creative and digital side, the agency provides graphic design, video production, motion graphics, infographics, website design and development, and social media management and campaigns. They also handle paid media buying, public opinion polling, research and insights, social listening, and analytics. This combination of research-driven strategy and creative execution allows spark*advocacy to craft campaigns that are both data-informed and visually compelling.

Industries and Clientele

The agency works with a diverse range of clients, including Fortune 500 companies, non-profits, educational institutions, and industry associations. Their expertise in public affairs and advocacy makes them particularly well-suited for organizations that need to navigate complex regulatory or political landscapes. spark*advocacy has experience in sectors such as healthcare, energy, technology, and consumer goods, among others. The agency's team-oriented approach means they often collaborate closely with clients, adapting to shifting cultural and political contexts. Their client base spans both Canada and the U.S., reflecting their ability to handle cross-border communications challenges. For organizations looking to build coalitions, manage a crisis, or launch an awareness campaign, spark*advocacy provides the strategic framework and creative tools to execute.

Key Specialties and Expertise

• Strategic communications and messaging
• Crisis and reputation management
• Public affairs and government relations
• Coalition building and stakeholder engagement
• Media strategy planning and media training
• Creative collateral: graphic design, video, motion graphics, infographics
• Website design and development
• Social media management and paid social campaigns
• Public opinion research and social listening
• Event management and customer engagement
• Influencer marketing and audience targeting
• Analytics and reporting

Approach and Reputation

What distinguishes spark*advocacy is its emphasis on storytelling combined with strong design. The agency understands that effective communication requires more than just words—it needs visual and digital assets that capture attention and drive action. Their campaigns often include call-to-action elements, infographics, and motion graphics that make complex issues more accessible. The founders' backgrounds in polling and political strategy mean that research and insights are embedded into every campaign. This evidence-based approach helps clients understand their audiences and measure impact. For organizations seeking a partner that can handle both the strategic and creative sides of public relations, spark*advocacy offers a well-rounded solution from their base in Ottawa.

spark*advocacy is a strong fit for organizations that need to influence public opinion, manage their reputation, or advocate for a cause. They are particularly well-suited for non-profits, trade associations, and corporations facing regulatory or public scrutiny. Their ability to blend public affairs, creative services, and media strategy makes them a versatile partner for campaigns that require both precision and impact. Whether a client is launching a new initiative, responding to a crisis, or building long-term brand awareness, spark*advocacy provides the strategic depth and creative execution needed to succeed in today's fast-moving communications landscape.