StoryTK
StoryTK is a public relations agency based in Berkeley (founded 2013).
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About StoryTK
StoryTK is a design and communications studio based in Berkeley, United States, with an office at 819 Delaware St. Founded in 2013 by Carl De Torres, formerly of WIRED, and Jeffery O'Brien, formerly of FORTUNE, the agency was created to bridge the gap between editorial rigor and corporate communications. Drawing on their backgrounds in journalism, the founders sought to bring the best practices of editorial storytelling—accuracy, clarity, and narrative depth—to innovative companies. Over the past decade, StoryTK has built a reputation for helping organizations explain complex subjects, particularly in science, technology, and engineering, through a blend of design, strategy, and visual communication.
Editorial Roots and Collaborative Approach
StoryTK's founding story is rooted in a simple observation: many companies struggle to communicate their most important work in ways that resonate with audiences. De Torres and O'Brien, having spent years at publications like WIRED and Fortune, saw an opportunity to apply journalistic techniques to brand communications. This means focusing on what makes a story compelling—clear narrative arcs, factual accuracy, and visual appeal—rather than relying on marketing jargon. The studio operates as a multidisciplinary partnership, bringing together designers, writers, and strategists to work collaboratively with clients. This approach has attracted a diverse roster of partners, including Apple, IBM, Visa, Rolls-Royce, and LucasFilm, as well as editorial clients such as The New York Times, Wired, Fortune, The New Yorker, and The Wall Street Journal.
Services and Specialties
StoryTK offers a range of services centered on storytelling, design, and communications. While the agency does not publicly list every service, its work and client history suggest a focus on the following areas:
- Visual storytelling and data visualization, including infographics and explanatory visuals
- Film production and podcast creation
- Speech writing and creative direction
- Brand identity design, including logos and art direction
- Global branding and communications strategy
- Investigative visual storytelling and engineering visuals
- Collaborative partnership and multidisciplinary project management
In 2024, StoryTK launched a new venture called Optics Lab, a hybrid design, communications, and visualization studio. Optics Lab is specifically built to help innovative companies explain and visualize their most important work, further extending StoryTK's capabilities in science and technology expertise. This reflects the agency's ongoing commitment to making complex subjects accessible through design and narrative.
Who Benefits from StoryTK's Work
StoryTK is particularly well-suited for organizations that need to communicate technical or scientific concepts to broader audiences. Its clients often include technology companies, research institutions, and media outlets that value precision and clarity. The agency's editorial background makes it a strong fit for brands that want to move beyond traditional marketing and adopt a more journalistic approach to storytelling. Whether it's a startup seeking to explain a new innovation or an established corporation like Rolls-Royce looking to showcase its engineering achievements, StoryTK provides the tools to craft compelling narratives. Based in Berkeley, United States, the studio remains deeply connected to the innovation ecosystem of the San Francisco Bay Area, but its work reaches a global audience through partnerships with major publications and corporations.
Key facts
- Team size: 1-10 employees
- Headquarters: 819 Delaware St, Berkeley, California, United States, 94710-2064
- Address: 819 Delaware St , Berkeley California United States 94710-2064
- SIC codes: 7389
Keywords & focus
Topics and areas StoryTK works with.
- promotion
- film production
- innovation
- speech writing
- infographics
- collaboration
- creative direction
- podcasts
- art direction
- identity design film production podcasts speech writing data visualization infographics logos storyte
- communications
- global branding
- identity design
- logos
- storytelling
- data visualization
- strategy
- design
- public relations & communications services
- engineering visuals
- explanatory visuals
- science and technology expertise
- investigative visual storytelling
- multidisciplinary partnership
- professional
- scientific
- and technical services
- design services
- explain complex subjects
- collaborative partnership
- +25 more
Technologies
Gmail, Google Apps, Media Temple SSL, Slack, Typekit, Android, Node.js, IoT, Remote, Circle, AI
Industries served by StoryTK
StoryTK works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Berkeley
If you are looking for alternatives or more options in Berkeley, here are other public relations agencies in the same city you can compare.
Frequently asked questions about StoryTK
Common questions and answers about StoryTK, their services, location, and how to work with them.
- Where is StoryTK located?
- StoryTK is headquartered in Berkeley.
- What services does StoryTK offer?
- StoryTK offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does StoryTK serve?
- StoryTK serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is StoryTK a verified PR agency?
- StoryTK is listed on Online PR. Verification status is shown on their profile.
- How can I contact StoryTK?
- You can visit their website at http://www.storytk.com
- How many reviews does StoryTK have?
- StoryTK has 0 client reviews with an average rating of 0.0 out of 5.
- When was StoryTK founded?
- StoryTK was founded in 2013.
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