Strauss Media Strategies, Inc.

Strauss Media Strategies, Inc. has built a focused reputation in the Washington, United States area as a firm that specializes in broadcast media relations, particularly the kind that requires technical production and national distribution. Founded in 1996 by Richard Strauss, the agency has developed a deep expertise in radio and television outreach, moving beyond traditional press releases to offer services like radio media tours, satellite media tours, and audio news releases. This specialization sets it apart from generalist PR firms, as Strauss Media Strategies, Inc. operates at the intersection of public relations and broadcast production, making it a practical choice for organizations that need to tell their story through audio and video channels.

How They Apply Their Broadcast Expertise

The agency’s approach is rooted in measurable, high-impact media exposure. Rather than simply pitching stories, Strauss Media Strategies, Inc. produces and distributes content that can be used directly by broadcast outlets. For example, their radio media tours allow a client’s spokesperson to be interviewed by multiple radio stations across the country in a single session, while their satellite media tours achieve the same for television. They also handle the technical logistics, such as satellite uplinks and downlinks, which is a service many PR firms outsource. This end-to-end capability—from booking interviews to creating b-roll and distributing actualities—means clients can rely on one vendor for complex national campaigns. The firm’s Washington base is strategic, given its proximity to policy makers and national media, but its reach extends across the United States.

Core Services and Specialties

Strauss Media Strategies, Inc. offers a suite of services that are production-heavy and distribution-focused. While the agency also provides traditional public relations and communications support, its standout offerings are tailored for broadcast. Based on their expertise, key services include:

• Radio media tours and radio rows
• Satellite media tours for television
• Audio news releases and public service announcements
• B-roll creation and bites & b-roll distribution
• Satellite uplinks and downlinks
• Actuality distribution for newsrooms
• Radio advertising production and placement
• Media training and podcast relations booking
• Onsite radio remotes and event broadcasting

These services are designed to give clients a direct line to national audiences through trusted media formats. The emphasis on radio and TV tours, in particular, reflects a strategic understanding that broadcast interviews often carry more weight for credibility and reach than print or digital coverage alone.

Clientele and Fit

The firm’s client base is diverse but tends to include organizations that need to manage public perception or promote a cause on a large scale. Strauss Media Strategies, Inc. works with public relations firms that lack in-house broadcast capabilities, as well as political campaigns seeking to amplify their message during election cycles. Non-profit organizations, corporations, and government agencies also hire the agency for its ability to produce and distribute content efficiently. With a team of 18-20 employees and annual revenue reported at $14.9 million as of 2025, the firm operates at a scale that allows for personalized attention while handling complex, multi-market campaigns. It is a good fit for any organization—from trade associations to advocacy groups—that needs to break through the noise of digital media and secure high-quality broadcast placements. For clients who value technical precision and national distribution over creative branding, Strauss Media Strategies, Inc. offers a reliable, results-oriented partnership based in Washington, United States.