Sustainability Consult

Sustainability Consult is a specialized communications and public relations agency that focuses exclusively on the sustainability sector. Founded in 2008 and headquartered in Ixelles, Belgium, the agency works at the intersection of environmental policy, corporate responsibility, and public communication. Its core expertise lies in bioeconomy communications, covering areas such as bioplastics, renewable energy, circular economy, and sustainable chemicals. Unlike generalist PR firms, Sustainability Consult dedicates its entire practice to helping organizations navigate the complex landscape of sustainability communications, where credibility and transparency are paramount.

Services Tailored to Sustainability Communications

Sustainability Consult offers a comprehensive suite of services designed specifically for clients in sustainability-related industries. The agency's approach centers on building and protecting reputation through credible communications. Their service offerings include:

• Media relations and media training for sustainability executives
• Stakeholder engagement and community relations programs
• Corporate social responsibility (CSR) communications and reporting
• Crisis communications and reputation risk assessment
• Social media campaigns focused on environmental and sustainability topics
• Credibility audits and transparency assessments for controversial sustainability issues
• EU environment and policy influence communications
• Event management and green careers support initiatives

The agency's work with clients such as Evolva and BioAmber demonstrates its ability to handle communications for bio-based chemicals and advanced materials. By combining media relations with stakeholder engagement, Sustainability Consult helps organizations articulate their sustainability stories while managing the inherent risks associated with environmental claims.

Methodology and Approach

Sustainability Consult's methodology is grounded in the principle of credible communications. The agency emphasizes transparency and evidence-based messaging, recognizing that sustainability claims face intense scrutiny from regulators, NGOs, and the public. CEO Kathryn Sheridan has built a team that combines PR expertise with deep knowledge of environmental policy, bioeconomy, and corporate responsibility. The agency's process typically begins with a credibility assessment, evaluating a client's existing communications against sustainability standards and stakeholder expectations. This is followed by strategic planning that integrates media campaigns, stakeholder mapping, and risk analysis. Sustainability Consult also offers coaching and media training to help executives communicate complex sustainability topics effectively, particularly in the context of EU environment policy and regulatory developments.

Location and Market Focus

Based in Ixelles, a municipality within the Brussels-Capital Region of Belgium, Sustainability Consult is strategically positioned near the heart of European Union policymaking. This location gives the agency direct access to EU institutions, environmental NGOs, and industry associations that shape sustainability regulations across Europe. The Brussels base is particularly valuable for clients seeking to influence environmental policy or engage with EU-level stakeholders. While the agency serves clients globally, its deep understanding of Belgian and European sustainability dynamics makes it especially effective for organizations navigating the region's complex regulatory environment. Sustainability Consult's focus on bioeconomy and circular economy communications aligns well with the EU's Green Deal and related policy initiatives, offering clients a unique blend of local expertise and international perspective.

Who Should Work with Sustainability Consult

Sustainability Consult is best suited for organizations in the bioeconomy, renewable energy, chemicals, and sustainable materials sectors that require specialized communications support. Companies developing bio-based plastics, advanced biofuels, or circular economy solutions will find the agency's technical knowledge particularly valuable. The agency is also a strong fit for businesses facing reputation challenges related to sustainability claims, as well as those needing to engage with EU policymakers or environmental stakeholders. Startups and established corporations alike can benefit from Sustainability Consult's focus on credible, transparent communications that build trust in the sustainability space. However, organizations outside the sustainability sector or those seeking general PR services may find the agency's niche focus too narrow for their needs.