sustainable///sports

sustainable///sports is a specialised communications and consultancy agency based in Basel, Switzerland, that operates at the intersection of sport and sustainability. Founded in 2011 by Fabian Putzing and Arne Menn, both graduates of a Master’s programme in Sustainable Development, the agency has carved out a distinct niche: helping sports organisations—from clubs and events to federations and tourism destinations—integrate ecological, social, and economic sustainability into their operations and communications. Unlike traditional PR firms, sustainable///sports understands that sports entities hold a unique position in society, acting as social catalysts and media beacons, and therefore have both a greater responsibility and greater opportunity to lead on sustainability.

Expertise in Sport and Sustainability

The core of sustainable///sports’ work lies in its deep understanding of how sustainability can be practically applied within the sports world. The agency does not treat sustainability as a peripheral marketing add-on but as a strategic driver that can reduce costs, improve efficiency, and generate positive environmental and social impact. Based in Basel, the team has developed a methodology that helps sports organisations identify their ecological and social potential—whether through energy savings in stadiums, waste reduction at events, or community engagement programmes. This approach is rooted in the belief that sports organisations, because of their public visibility and community role, can benefit more from a sustainable orientation than conventional businesses.

Services and Approach

While sustainable///sports primarily positions itself as a consultancy and communications agency, its service offering is tailored to the specific needs of sports clients. The agency’s work typically encompasses:

• Sustainability strategy development for sports clubs, venues, and events
• Communications and public relations support focused on sustainability messaging
• Stakeholder engagement and reporting on environmental and social performance
• Project management for sustainability initiatives, from resource efficiency to community programmes
• Workshops and training for sports organisations on sustainable practices
• Event greening and certification support for sports events and tournaments
• Advisory services for tourism destinations integrating sport and sustainability

The agency’s founders bring both academic grounding and practical experience, having built sustainable///sports as a start-up that deliberately targeted the niche of “sport and sustainability.” Their work often involves close collaboration with clients to identify quick wins and long-term transformations, ensuring that sustainability becomes embedded in the organisation’s culture and external communications.

Client Profile and Fit

sustainable///sports works with a range of clients including stadium operators, professional and amateur sports clubs, sports event organisers, tourism destinations, and municipalities. The agency’s base in Basel, Switzerland, positions it well within the European sports landscape, but its projects have a broader reach. The team is particularly suited for sports organisations that are serious about moving beyond greenwashing and want to implement measurable, credible sustainability initiatives. Clients who value a fact-based, strategic approach—rather than purely promotional PR—will find a good fit with sustainable///sports. The agency is ideal for those looking to align their sporting mission with environmental stewardship and social responsibility, while also strengthening their public image and operational efficiency.