Tatkraft association

Founded in 2018 in Zurich, Switzerland, Tatkraft association emerged from a clear and urgent need: to reframe how society views and interacts with people with disabilities. The association was established on the principle that disability is not an individual deficit, but a consequence of disabling environmental factors. Rather than asking people with disabilities to adapt to a world not built for them, Tatkraft association places the burden of change squarely on society, its structures, and its attitudes. This founding motivation—rooted in the UN Convention on the Rights of Persons with Disabilities—has guided every aspect of their work since.

Current Focus: Redefining Accessibility as a Social Quality

From its base at 131 Sihlquai in Zurich, Tatkraft association works to shift the conversation around disability from a deficit-oriented view to one of inclusion and self-empowerment. The association understands accessibility not merely as a technical or legal requirement, but as a social quality feature—a marker of how inclusive a community truly is. Their work centers on the concepts of inklusion, teilhabe (participation), barrierefreiheit (barrier-free access), and selbstbestimmung (self-determination). By giving the potentials and competencies of people with disabilities a visible and self-empowering space, Tatkraft association aims to foster a society that sees diversity as a strength and recognizes the resources of every individual.

Services and Expertise

While Tatkraft association operates primarily within the field of public relations and communications, their services are deeply specialized to serve their mission. They help organizations, businesses, and public institutions communicate in ways that are genuinely inclusive and barrier-free. Their typical offerings include:

• Inclusive communications consulting—advising on language, imagery, and messaging that respects the dignity and agency of people with disabilities.
• Accessibility audits of communication materials, including websites, print publications, and social media content.
• Workshops and training on disability awareness, inclusive language, and the UN Convention on the Rights of Persons with Disabilities.
• Strategic campaign development that centers the perspectives and demands of people with disabilities.
• Support for organizations seeking to improve participation (partizipation) of people with disabilities in their internal and external communications.
• Editorial and content creation services that highlight the potentials and competencies of people with disabilities.

These services are not generic PR offerings; they are tailored to help clients move from a deficit-oriented approach to one that empowers and includes. Tatkraft association ensures that every piece of communication—whether a press release, a social media post, or a corporate report—reflects the principle that people with disabilities do not want to be handicapped, but want to be socially, politically, culturally, and economically active on an equal footing.

Who Benefits from Tatkraft association

The work of Tatkraft association is particularly valuable for organizations in Zurich and across Switzerland that are committed to genuine inclusion. Nonprofits, government agencies, cultural institutions, and corporations seeking to align their public communications with the values of accessibility and self-determination will find a knowledgeable partner here. The association also supports people with disabilities themselves, providing a platform for their voices and expertise to be heard. For any entity that wants to move beyond tokenism and toward meaningful participation, Tatkraft association offers the strategic and communications expertise to make that shift happen. Their ultimate goal is a society where barriers are removed and access for all is ensured—and they are actively working toward that vision, one communication campaign at a time.