The Business of Influence
The Business of Influence is a public relations agency based in Auckland (founded 2018).
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About The Business of Influence
The Business of Influence is a public relations and communications agency based in Auckland, New Zealand, established in 2018. The firm focuses on providing accessible PR, marketing, and brand awareness strategies tailored specifically for bloggers, influencers, and small businesses. Rather than following traditional agency models that often involve lengthy, costly campaigns, The Business of Influence adapts its approach to suit digital entrepreneurs whose innovation and strategic objectives require more flexible and efficient solutions.
How The Business of Influence Works
The agency positions itself as a bridge between digital creators and mainstream brand recognition. By emphasising storytelling and results-oriented strategies, The Business of Influence helps clients raise their profile and monetise their output, ultimately transforming them into successful brands in their own right. The firm’s methodology is built around understanding that influencers and small business owners need practical, measurable outcomes rather than abstract brand-building exercises. This pragmatic approach is particularly relevant for clients in Auckland and throughout New Zealand who are looking to establish themselves both locally and internationally.
Services and Specialties
The Business of Influence offers a suite of services designed to meet the demands of modern digital entrepreneurs. While the agency does not publicly list every service, its expertise clearly spans several core areas. Based on the agency’s stated focus and industry keywords, typical offerings include:
- Brand strategy and positioning
- Media relations and press outreach
- Influencer management and partnership development
- Event management and product placement
- Copywriting and content creation
- Social media management and strategy
- Issues management and crisis communication
- Writing and editing services
These services are delivered through tailored packages that reflect industry forecasts and trends, ensuring clients receive a personalised approach. The agency’s emphasis on influencer outreach and brand partnership management distinguishes it from more traditional PR firms, making it particularly suitable for clients who rely on digital influence as a core part of their business model.
Location and Market Focus
Operating from its headquarters at 201 Mount Eden Road in Auckland, The Business of Influence is deeply embedded in New Zealand’s entrepreneurial ecosystem. The agency’s location in Auckland, the country’s largest city and commercial hub, provides access to a diverse range of media outlets, event spaces, and business networks. While the firm primarily serves clients within New Zealand, its services are designed to help brands extend their reach beyond local borders. The agency’s understanding of the New Zealand market, combined with its focus on digital and influencer-driven strategies, makes it a practical choice for businesses looking to navigate the intersection of traditional PR and modern social media.
The Business of Influence is best suited for bloggers, influencers, and small business owners who want to professionalise their brand presence without committing to the high costs and long timelines of conventional agency retainers. It is also a good fit for entrepreneurs in Auckland and elsewhere in New Zealand who need a partner that understands the nuances of digital influence and can deliver tangible results in areas like media coverage, event exposure, and content monetisation. For those seeking a more adaptable, trend-aware approach to public relations and communications, The Business of Influence offers a relevant and accessible option.
Key facts
- Team size: 1-10 employees
- Headquarters: 201 Mount Eden Rd, Auckland, Auckland, New Zealand, 1024
- Address: 201 Mount Eden Rd , Auckland Auckland New Zealand 1024
Keywords & focus
Topics and areas The Business of Influence works with.
- brand strategy
- media relations
- influencer outreach
- public relations
- influencer management
- event management
- copywriting
- brand partnership management
- content creation
- product placement
- social media management
- issues management
- public relations & communications services
- public relations & communications
- events services
- writing & editing
Technologies
Android, Node.js
Industries served by The Business of Influence
The Business of Influence works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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If you are looking for alternatives or more options in Auckland, here are other public relations agencies in the same city you can compare.
Frequently asked questions about The Business of Influence
Common questions and answers about The Business of Influence, their services, location, and how to work with them.
- Where is The Business of Influence located?
- The Business of Influence is headquartered in Auckland.
- What services does The Business of Influence offer?
- The Business of Influence offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Business of Influence serve?
- The Business of Influence serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Business of Influence a verified PR agency?
- The Business of Influence is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Business of Influence?
- You can visit their website at http://www.thebusinessofinfluence.co.nz
- How many reviews does The Business of Influence have?
- The Business of Influence has 0 client reviews with an average rating of 0.0 out of 5.
- When was The Business of Influence founded?
- The Business of Influence was founded in 2018.
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