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The PR Collaborative

The PR Collaborative is a public relations agency based in Perth (founded 2017).

Perth Founded 2017 1-10 employees

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About The PR Collaborative

The PR Collaborative, founded in 2017, is a boutique public relations consultancy based in Perth, Australia. It positions itself as a flexible alternative to larger, traditional agencies, offering tailored communication solutions rather than one-size-fits-all retainer models. The firm focuses on providing strategic, hands-on PR counsel across a range of disciplines, from media relations and crisis management to content creation and stakeholder engagement.

Core Services and Specialties

The PR Collaborative delivers a comprehensive suite of services designed to address the full spectrum of public relations needs. The agency’s approach is built on understanding a client’s specific requirements before proposing a scope of work. Key areas of expertise include:

  • Strategic communication planning and audits
  • Media relations, pitching, and storytelling
  • Issues and crisis management
  • Key messaging, media training, and spokesperson preparation
  • Digital PR and social media outreach
  • Stakeholder and community engagement
  • Content development, including writing and editing
  • Event management and consumer PR
  • Market research and reputation management
  • Public affairs and government relations

Who They Work With and Their Approach

The PR Collaborative serves a diverse client base, typically working with businesses, government entities, and organisations that require high-level strategic counsel but also value a more personalised, collaborative working relationship. The agency is particularly well-suited for clients who may feel underserved by larger firms or who need a more agile, responsive partner. Managing Director Carla Shearman, a seasoned Australian PR strategist, personally oversees all accounts, ensuring consistency and a senior-level perspective on every project. The model also allows The PR Collaborative to bring in specialist collaborators as needed, offering clients access to a broader network of expertise without the overhead of a large agency. This structure supports a transparent, fee-based approach where clients pay for the specific services they require.

Location and Credentials

Headquartered at 12 St Georges Ter in the heart of Perth’s central business district, The PR Collaborative is deeply rooted in the Western Australian market. This location provides the agency with strong local connections and an understanding of the region’s unique business and political landscape. While based in Perth, Australia, the firm’s capabilities in strategic communication, media relations, and public participation best practices are applicable to clients across the country. The agency’s focus on client collaboration and transparent fee structures makes it a practical choice for organisations seeking a dedicated PR consultancy that delivers measurable results without the traditional agency markup. For businesses and government agencies in Perth and beyond looking for a hands-on, senior-led PR partner, The PR Collaborative offers a compelling, boutique alternative.

Key facts

  • Team size: 1-10 employees
  • Headquarters: 12 St Georges Ter, Perth, Western Australia, Australia, 6000
  • Address: 12 St Georges Ter , Perth Western Australia Australia 6000
  • SIC codes: 8742

Keywords & focus

Topics and areas The PR Collaborative works with.

  • event management
  • stakeholder & community engagement
  • communication audits & peer reviews
  • media relations
  • strategic communication planning
  • writing & content development
  • digital pr
  • issues & crisis management
  • key messaging & media training
  • consumer pr
  • public relations & communications services
  • government
  • public affairs
  • media storytelling
  • media pitching
  • media outreach
  • market research
  • content creation
  • media relationship management
  • reputation management
  • public participation best practices
  • marketing and advertising
  • pr consultancy
  • consulting
  • client collaboration
  • media training
  • community engagement
  • social media outreach
  • services
  • media outreach tools
  • +46 more

Technologies

Outlook, Microsoft Office 365, Mobile Friendly, WordPress.org, Google Font API, Google Tag Manager, Android, Reviews, Vonage

Industries served by The PR Collaborative

The PR Collaborative works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.

  • public relations & communications

Frequently asked questions about The PR Collaborative

Common questions and answers about The PR Collaborative, their services, location, and how to work with them.

Where is The PR Collaborative located?
The PR Collaborative is headquartered in Perth.
What services does The PR Collaborative offer?
The PR Collaborative offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
What industries does The PR Collaborative serve?
The PR Collaborative serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
Is The PR Collaborative a verified PR agency?
The PR Collaborative is listed on Online PR. Verification status is shown on their profile.
How can I contact The PR Collaborative?
You can visit their website at http://www.theprcollaborative.com.au
How many reviews does The PR Collaborative have?
The PR Collaborative has 0 client reviews with an average rating of 0.0 out of 5.
When was The PR Collaborative founded?
The PR Collaborative was founded in 2017.

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