The Right Agency

The Right Agency operates from its headquarters at 46 The Calls in Leeds, United Kingdom, a city that has steadily grown into a notable hub for professional and creative services outside of London. Founded in 2010, the agency has carved out a distinct niche in the public relations and communications landscape, focusing almost exclusively on business-to-business (B2B) audiences. Leeds itself provides a strong base for such work, as the city is home to a dense concentration of financial, legal, and technology firms that require sophisticated communication strategies. The Right Agency leverages this local market context to serve clients who value deep industry knowledge and precise messaging over broad, consumer-facing campaigns.

Core Approach and Philosophy

At the heart of The Right Agency is a belief that high-quality, compelling writing is the key to achieving meaningful, relevant coverage in target media. This focus on writing and editing is not merely a stylistic choice but a strategic one. The agency positions itself as a partner that gets under the skin of its clients' organisations, understanding their unique value propositions before crafting narratives that resonate with specific business audiences. This approach is particularly effective for B2B public relations, where the goal is often to influence decision-makers, build authority, and drive long-term business relationships rather than quick consumer transactions. The Right Agency’s services are centred on generating thought leadership, managing media relations, and executing carefully planned PR campaigns that align with clients' commercial objectives.

Specialties and Service Offerings

Given its stated expertise in crisis management, media relations, and copywriting, The Right Agency is well-equipped to handle both proactive and reactive communication needs. Its service suite typically includes:

• B2B public relations strategy and campaign development
• Media relations and press office management
• Crisis communication planning and execution
• Thought leadership content creation (bylined articles, white papers, blog posts)
• Copywriting and editing for corporate communications
• PR campaign measurement and reporting

This range of services allows The Right Agency to act as a comprehensive communications partner for its clients, from drafting press releases to managing reputational challenges. The emphasis on writing and editing is a clear differentiator, as the agency understands that in B2B contexts, the quality of written materials often directly correlates with the credibility of the organisation behind them.

Client Fit and Market Position

The Right Agency is best suited for businesses that operate in complex or technical B2B sectors—such as professional services, technology, finance, or engineering—where clear, authoritative communication is essential. Clients who are tired of generic PR approaches and want a partner that will invest time in understanding their specific industry challenges will find value here. The agency’s Leeds base also makes it an accessible choice for companies across the North of England and the wider United Kingdom, offering a local perspective with national reach. For organisations that need to navigate sensitive issues, build executive profiles, or simply improve the quality of their external communications, The Right Agency provides a focused, writing-led solution that prioritises substance over spin.