The Story Mob
The Story Mob is a public relations agency based in Santa Monica (founded 2018).
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About The Story Mob
The Story Mob is an international communications consultancy that focuses on the gaming, esports, and immersive entertainment sectors. Founded in 2018, the agency provides strategic public relations and marketing services designed to create authentic connections with digital fan communities. Based in Santa Monica, United States, with an additional office in London, The Story Mob works at the intersection of gaming culture and mainstream media, helping brands, teams, and talent navigate the rapidly evolving landscape of interactive entertainment.
Services and Specialties
The Story Mob offers a comprehensive suite of communications services tailored to the gaming and esports industries. The agency’s core offerings include public relations, corporate communications, media relations, and strategic planning. A key area of expertise is rapid issue response and crisis management, reflecting the fast-paced and often unpredictable nature of the gaming world. The Story Mob also provides influencer and talent relations, helping clients connect with key voices in gaming communities. Additionally, the agency offers training and support, content consultancy, and campaign management, ensuring every aspect of a client’s communications strategy is aligned. Below is a summary of the agency’s primary service areas:
- Public relations and corporate communications
- Esports communications and marketing
- Media relations and media strategy
- Influencer and talent relations
- Rapid issue response and crisis management
- Strategic planning and campaign management
- Content strategy and content consultancy
- Brand positioning and digital fandom outreach
- Fan community outreach and interactive fan experiences
- Training and support for communications teams
Who They Help and Their Approach
The Story Mob serves a diverse client base that includes gaming brands, esports teams, on-air talent, startups, and investors. The agency has supported over 25 live esports events and counts notable clients such as Riot Games and the Esports World Cup Foundation among its portfolio. The agency’s approach is rooted in understanding gaming culture and digital fandom. Rather than treating gaming as a niche, The Story Mob sees it as a mainstream cultural force and works to bridge fan communities with broader media and digital platforms. The agency emphasizes authentic storytelling, helping clients communicate in ways that resonate with passionate gaming audiences. This focus on authenticity extends to its use of influencer marketing and interactive fan experiences, which are designed to engage rather than interrupt.
Location and Credentials
Headquartered at 1351 3rd Street Prom in Santa Monica, United States, The Story Mob also maintains a London office, giving the agency a transatlantic footprint. This dual presence allows The Story Mob to serve clients across North America and Europe, a valuable asset for international gaming and esports campaigns. The agency has earned recognition for its innovative workplace culture, notably being the first UK PR agency to implement a permanent four-day workweek with full pay. This commitment to employee well-being reflects a modern approach to agency operations and has helped attract talent dedicated to the gaming communications space. The Story Mob’s expertise spans corporate communications, esports storytelling, and immersive entertainment communication, making it a capable partner for organizations looking to navigate the intersections of gaming, media, and digital culture.
The Story Mob is a good fit for companies and organizations within the gaming, esports, and digital entertainment industries that need strategic PR and communications support. Whether you are a startup seeking brand positioning, an established brand looking to deepen fan engagement, or an event organizer requiring crisis-ready communications, The Story Mob offers the specialized knowledge and hands-on experience to help you connect with gaming audiences effectively. The agency’s focus on authenticity, combined with its international reach and proven track record, makes it a reliable choice for those seeking to build meaningful relationships within the gaming ecosystem.
Key facts
- Team size: 11-50 employees
- Headquarters: 1351 3rd Street Prom, Santa Monica, California, United States, 90401-1309
- Address: 1351 3rd Street Prom , Santa Monica California United States 90401-1309
- SIC codes: 7389
Keywords & focus
Topics and areas The Story Mob works with.
- esports communications
- public relations
- corporate communications
- rapid issue response
- strategic planning
- media relations
- communications management
- influencer & talent relations
- training & support
- public relations & communications services
- influencer relations
- esports marketing
- influencer marketing
- content consultancy
- consulting
- gaming industry pr
- brand positioning
- digital fandom
- fan community outreach
- interactive fan experiences
- public relations agencies
- digital entertainment
- esports storytelling
- immersive entertainment communication
- digital marketing
- content strategy
- campaign management
- media strategy
- gaming culture
- media and entertainment
- +29 more
Technologies
Gmail, Google Apps, Amazon AWS, Google Cloud Hosting, Netlify, Slack, Typekit, Google Tag Manager, Cedexis Radar, Adobe Media Optimizer, Mobile Friendly, Vimeo, Discord
Industries served by The Story Mob
The Story Mob works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about The Story Mob
Common questions and answers about The Story Mob, their services, location, and how to work with them.
- Where is The Story Mob located?
- The Story Mob is headquartered in Santa Monica.
- What services does The Story Mob offer?
- The Story Mob offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does The Story Mob serve?
- The Story Mob serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is The Story Mob a verified PR agency?
- The Story Mob is listed on Online PR. Verification status is shown on their profile.
- How can I contact The Story Mob?
- You can visit their website at http://www.thestorymob.com
- How many reviews does The Story Mob have?
- The Story Mob has 0 client reviews with an average rating of 0.0 out of 5.
- When was The Story Mob founded?
- The Story Mob was founded in 2018.
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