Thea van Unen - PR Training & Coaching

Based in The Hague, Netherlands, Thea van Unen - PR Training & Coaching is a specialized consultancy that focuses on equipping entrepreneurs and marketing professionals with the skills to handle their own public relations. Rather than acting as a traditional agency that manages PR on behalf of clients, this firm takes an educational approach, teaching individuals and teams how to develop and execute effective PR strategies independently. Thea van Unen - PR Training & Coaching serves a broad range of clients, from small business owners and solopreneurs to in-house marketing departments at larger organizations, particularly those in the public relations and communications sectors who want to build internal capability.

How They Help Clients Build PR Skills

The core philosophy of Thea van Unen - PR Training & Coaching is empowerment through education. The firm believes that when clients understand the principles of media relations, storytelling, and strategic communication, they can achieve more consistent and authentic visibility. This approach is especially valuable for startups and small teams that may not have the budget for a retainer-based agency but still need to generate media coverage. By offering training and coaching, the consultancy helps clients save money in the long run while gaining a deeper understanding of how to pitch stories, build relationships with journalists, and measure PR success. The services are delivered in a practical, hands-on manner, often through online sessions that allow for flexibility.

Services and Specialties

Thea van Unen - PR Training & Coaching provides a range of services designed to make PR accessible and actionable. While the exact offerings may evolve, typical services for a firm in this niche include:

• Online and in-person PR training workshops for individuals and teams
• One-on-one PR coaching sessions to develop personalized strategies
• Development of practical PR tools, templates, and frameworks
• Strategic guidance on media pitching and press release writing
• Advice on building and maintaining media contact lists
• Training on crisis communication fundamentals
• Content strategy support for thought leadership and brand storytelling
• Measurement and evaluation of PR efforts to refine future tactics

These services are tailored to the specific goals of each client, whether that means increasing media mentions, attracting more customers, or simply gaining confidence in public relations tasks. The emphasis is always on practical application rather than theory.

Location and Client Fit

Operating from The Hague in the South Holland region of the Netherlands, Thea van Unen - PR Training & Coaching is well-positioned to serve clients across the country and internationally through digital delivery. The Hague itself is a hub for international organizations, government bodies, and media outlets, making it an ideal base for a PR training firm. The consultancy is particularly well-suited for entrepreneurs who want to take control of their own PR, marketing professionals looking to upskill, and small to medium-sized businesses that prefer a cost-effective, educational model over traditional agency retainers. For those who value learning how to generate their own media coverage while receiving expert guidance, Thea van Unen - PR Training & Coaching offers a focused and practical solution.