Think Speak

Think Speak is a public relations and communications agency that operates at the intersection of technology, policy, and global affairs. Based in Amsterdam, Netherlands, the firm specializes in helping companies, campaigns, and causes navigate complex issues in the technology policy space, with a particular focus on engagements in the United States, the European Union, and other global markets. Think Speak’s work is grounded in the understanding that technology companies and advocacy groups increasingly face regulatory scrutiny, public debate, and reputational challenges that require sophisticated communication strategies. The agency’s expertise lies in translating intricate policy landscapes into clear, compelling narratives that resonate with policymakers, media, and the public.

Specializations and Core Services

Think Speak focuses its practice on the technology policy arena, where it advises clients on a range of high-stakes issues. These include data privacy, artificial intelligence governance, digital platform regulation, cybersecurity, and trade policy. The agency’s clients are typically technology companies, trade associations, non-profits, and advocacy campaigns that need to communicate effectively in a rapidly evolving regulatory environment. Think Speak’s approach is to combine deep policy knowledge with strategic communications, ensuring that clients can not only understand the nuances of legislation like the EU’s AI Act or GDPR but also shape the conversation around it.

The agency’s service offerings are tailored to the specific needs of the technology policy space. Key services include:

• Strategic communications and messaging for technology policy issues
• Media relations and press outreach to policy and tech journalists
• Crisis communications for regulatory challenges and public scrutiny
• Stakeholder engagement and coalition building
• Thought leadership content, including op-eds and white papers
• Digital and social media strategy for advocacy campaigns
• Public affairs communications bridging corporate and policy audiences
• Reputation management for technology companies facing regulatory pressure

Methodology and Global Reach

Think Speak’s methodology is built on the premise that effective communications in the technology policy space requires a deep understanding of both the substance and the context. The agency’s team brings together experience from government, journalism, and corporate communications, allowing them to anticipate how policy debates will unfold and how they will be covered by the media. Think Speak emphasizes a proactive approach: rather than simply reacting to regulatory developments, the agency helps clients build narratives that position them as constructive participants in policy discussions. This is particularly valuable for companies that are navigating the increasingly divergent regulatory frameworks between the US, EU, and other regions.

The agency’s global footprint is a key differentiator. While headquartered in Amsterdam, Netherlands, Think Speak operates across multiple jurisdictions, with a strong focus on the transatlantic corridor. The Amsterdam location places the firm at the heart of European policy debates, given the Netherlands’ role as a hub for tech companies and its proximity to Brussels, the center of EU policymaking. At the same time, Think Speak maintains a robust understanding of the US political and media landscape, enabling it to advise clients on how to engage with Washington D.C. and Silicon Valley. This dual perspective allows the agency to offer integrated strategies that account for the interplay between European and American regulatory trends.

Location and Client Fit

Think Speak’s base in Amsterdam, Netherlands, is strategically chosen. The city is home to a growing number of technology companies, from startups to global giants, and is a major center for digital policy discussions in Europe. The Netherlands itself is known for its progressive stance on technology and innovation, making it an ideal location for an agency that focuses on tech policy communications. Think Speak’s office in Amsterdam allows the firm to tap into a network of policymakers, journalists, and industry experts who are shaping the future of digital regulation in Europe. For clients, this local presence provides direct access to key stakeholders in the EU’s regulatory ecosystem.

Think Speak is a good fit for technology companies, trade associations, and advocacy organizations that are grappling with complex policy issues and need to communicate them clearly. The agency is particularly well-suited for clients that operate across multiple jurisdictions, especially those with significant exposure to both US and EU regulatory environments. Think Speak’s strength lies in its ability to bridge the gap between technical policy details and public communication, making it a valuable partner for organizations that need to build trust, manage crises, or influence policy outcomes. Whether a company is facing a sudden regulatory challenge or looking to proactively shape the narrative around a new technology, Think Speak offers the strategic guidance needed to navigate the often turbulent waters of tech policy communications.