ThinkThurner

ThinkThurner, a public relations and communications agency based in Florence, Italy, has been serving clients in the wine and luxury beverage sectors since 1997. The agency focuses on promoting individual wine estates, ultra-premium wines, and entire production areas on an international stage. While their core expertise lies in wine and spirits, their approach to strategic communications, event organization, and media relations makes them a suitable partner for any organization in the premium food and beverage space looking to build or refine their global reputation.

Who They Serve and How They Help

ThinkThurner primarily works with wine producers, from small family-run estates to larger consortia representing entire wine regions. Their clients are typically seeking to expand their reach beyond domestic markets and establish a presence in key international markets such as the United States, the United Kingdom, and Asia. The agency helps these clients by crafting tailored communication strategies that highlight the story, quality, and uniqueness of their products. By connecting producers with journalists, sommeliers, and trade buyers, ThinkThurner acts as a bridge between the vineyard and the global marketplace. Their work is particularly valuable for ultra-premium wine brands that require a nuanced, high-touch approach to public relations.

Services and Specialties

ThinkThurner offers a comprehensive suite of public relations and communications services designed to build brand awareness and drive commercial success. Their offerings are built around the specific needs of the wine and spirits industry, but the core principles of media engagement and event management apply broadly. Typical services include:

• International public relations and media outreach
• Strategic communication planning and brand messaging
• Press trip organization and journalist hosting
• Wine tastings, trade shows, and special event management
• Digital content creation and social media strategy
• Market analysis and reputation management
• Coordination of product launches and market entries

These services are delivered with a focus on authenticity and relationship-building, which is essential in the premium wine sector where trust and personal connections drive business.

Location and Local Expertise

Based in Florence, Italy, at 20 Via Iacopo Nardi, ThinkThurner benefits from being situated in the heart of Tuscany, a region world-famous for its wine and culinary heritage. Florence serves as a natural hub for the agency's work, allowing them to maintain close ties with local producers while also serving as a convenient base for international travel. The agency's deep understanding of Italian wine culture and the broader European market is a key asset for clients looking to navigate the complexities of international communications. Being in Florence also provides ThinkThurner with access to a network of journalists, sommeliers, and industry influencers who frequently visit the region.

ThinkThurner is a strong choice for wine estates, consortia, and luxury food brands that need a dedicated partner to manage their international public relations. Their long history in Florence, Italy, and their focus on relationship-driven communications make them particularly well-suited for clients who value personalized service and deep industry knowledge. Whether a client is launching a new wine label or seeking to strengthen their presence in a competitive market, ThinkThurner offers the strategic insight and operational expertise to help them succeed.