Threesixty

Threesixty, a public relations and communications agency based in Turin, Italy, has carved out a distinctive niche since its founding in 1994 by Gabriella Braidotti. While many agencies claim broad expertise, Threesixty has built a reputation specifically in design, architecture, tourism, and cultural communication. This focus, combined with a practical understanding of digital media evolution, positions the agency as a specialized partner for organizations in these sectors.

Specialist Expertise in Design and Tourism Communication

Threesixty’s core strength lies in its deep experience with design and tourism PR. The agency has developed a nuanced approach to communicating about design—not just as a product or aesthetic, but as a cultural and economic driver. Similarly, its work in tourism goes beyond standard destination marketing; Threesixty focuses on generating consensus around regions, ecological environments, and cultural destinations. This involves crafting narratives that appeal to both media and local stakeholders, a skill honed over decades. The agency’s location in Turin, a city known for its design heritage and proximity to the Alps, provides a natural grounding for this work. Threesixty leverages this context to offer authentic, place-based communication strategies.

Adapting to Digital and AI-Driven Media

The agency has kept pace with technological shifts, particularly in media strategy. Threesixty is proficient in what it terms “media strategy web 2.0,” which includes digital PR and the adaptation of content for social platforms. Notably, the agency actively uses AI editing tools and repurposes information from traditional broadcast publications for platforms like TikTok, recognizing the platform’s growing relevance in search engine optimization. This pragmatic approach ensures that Threesixty’s press office and PR services remain effective in a fragmented media landscape. The agency’s team of six professionals, based at Via Vagnone 1 in Turin, works closely with clients to align traditional press relations with modern digital distribution.

Services and Capabilities

Threesixty offers a range of services centered on public relations and communications, with a particular emphasis on design, art, and tourism. While the agency’s service list is not exhaustive, its core offerings typically include:

• Press office management and media relations
• Digital PR and social media content adaptation
• Media strategy for web and broadcast platforms
• Tourism and destination communication
• Design and architecture PR
• Cultural communication and event promotion
• Content creation and SEO-driven storytelling

These capabilities are applied across industries, but Threesixty’s strongest track record is in design, architecture, tourism, and cultural sectors. The agency’s experience also extends to corporate communication, though design remains its primary focus.

Client Base and International Reach

Threesixty has cultivated a notable international clientele, particularly from German and Swiss companies. For many years, these organizations have entrusted the agency with managing their relationships with Italian media. This cross-border work reflects Threesixty’s ability to bridge cultural and linguistic gaps, offering tailored communication strategies for non-Italian brands entering the Italian market. The agency’s Turin office serves as the hub for these operations, with a compact but experienced team handling both local and international accounts.

Threesixty is a good fit for design studios, architectural firms, tourism boards, cultural institutions, and companies in the design or lifestyle sectors that need targeted PR in Italy. Its specialization in design and tourism communication, combined with a modern approach to digital media, makes it a practical choice for organizations seeking a focused agency with deep local knowledge and international experience. The agency’s longevity since 1994 and its steady client relationships suggest reliability and a clear understanding of its niche.