Toast Press

Toast Press is a music publicity agency based in London, United Kingdom, that has operated from its Brixton office since 2005. Founded and run by sisters Ruth and Beth Drake, with Rob Chute as Head of Publicity, the agency focuses exclusively on music and arts publicity. Unlike many PR firms that serve a broad range of industries, Toast Press has built its reputation entirely within the music sector, representing a roster that spans emerging talent to globally recognised acts. The agency remains independently owned and has grown steadily since its founding, becoming a notable presence in the UK music PR landscape.

Specialist Expertise in Music Publicity

Toast Press specialises in music publicity, a focus that defines every aspect of its work. The agency’s team draws on backgrounds in journalism, creative consultancy, A&R, media training, events, and crisis management, allowing them to approach campaigns with a broad understanding of the music industry. This depth of experience means that Toast Press can guide artists through complex campaigns that extend beyond traditional press coverage into areas such as fashion, podcasts, film, and television. The agency is known for working with many artists from their earliest releases, often before their first single, and continuing to support them as their careers develop. This long-term approach, combined with a close-knit team, enables Toast Press to maintain strong relationships with artists across all levels of the industry, from independent DIY projects to major label acts.

How Toast Press Applies Its Expertise

The agency’s approach to music publicity is both creative and strategic, tailored to the specific ambitions of each campaign. Toast Press focuses on securing coverage across a wide spectrum of media, from tastemaker editorial playlists to mass-market magazine covers. The team believes in moving nimbly within the evolving media landscape to keep artists on the cultural frontline. Their work is informed by a conscious effort to represent a diverse range of styles and backgrounds, ensuring that the roster reflects credibility and enthusiasm. Toast Press also prioritises the welfare of its artists, placing their well-being above all else in every campaign. This ethos, combined with a positive attitude and honest communication, has helped the agency build trust with a wide array of clients over its sixteen years of independent operation.

Services Offered by Toast Press

While the agency’s primary focus is music publicity, its services extend to a range of related areas that support artists and their teams. Typical services provided by a music PR agency like Toast Press include:

• Press and media relations for album, single, and EP releases
• Tour and live show publicity
• Strategic campaign planning and creative direction
• Media training and crisis management
• Podcast, film, and TV placement
• Fashion and brand collaboration coordination
• Editorial playlist pitching and streaming service strategy
• Social media and digital content support

These services are delivered by a team that combines experience from journalism, A&R, and events, ensuring that each campaign is handled with a modern, informed perspective.

Who Toast Press Works With

Toast Press is a good fit for artists and labels seeking a dedicated, specialist music PR agency that understands the nuances of the UK media landscape. The agency works with a broad cross-section of artists, from emerging talent just starting their careers to established, globally recognised acts. Their roster includes clients from major labels, independent labels, label-services, and DIY projects, reflecting a commitment to diversity and credibility. Based in London, United Kingdom, Toast Press is particularly well-suited for artists who value a close-knit, hands-on team that offers long-term support and strategic guidance. The agency’s independence and focus on music publicity make it an ideal partner for those who want a PR firm that is deeply embedded in the music industry and capable of navigating its complexities with creativity and integrity.