Tracie Group
Tracie Group is a public relations agency based in Seattle (founded 2017).
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About Tracie Group
Tracie Group is a public relations and communications consultancy based in Seattle, United States, specializing in guiding organizations through significant moments of transition and growth. Founded in 2017, the firm focuses on unifying vision, voice, and brand during high-stakes events such as C-suite changes, acquisitions, keynotes, product launches, and cultural reinventions. With a strong emphasis on leadership communication, change management, and executive storytelling, Tracie Group serves clients in the business services, technology, and consulting sectors, helping them navigate complex organizational changes with clarity and impact.
Services and Specialties
Tracie Group offers a range of services tailored to executives and organizations undergoing transformation. Their expertise centers on aligning communication strategies with strategic objectives, particularly during pivotal moments. Below are the key service areas the firm provides:
- Public relations strategy and media influence
- Executive communications and speechwriting
- Media training and speaker coaching
- Brand messaging and reputation management
- Change management storytelling and stakeholder communication
- CEO transition communication and cultural change initiatives
- Strategic marketing and product launch support
- Digital transformation communications
- Public affairs and government relations
These services are designed to help leaders articulate their vision effectively, build trust with stakeholders, and drive momentum during periods of change. Tracie Group's approach is particularly relevant for organizations in industries like technology, business consulting, and scientific services, where clear communication is critical to success.
Methodology and Approach
Tracie Group operates with a disciplined yet creative methodology that pairs bold communications with a collaborative process. The firm emphasizes the importance of the "moments that matter most"—high-stakes events where leadership communication can shape legacy and move markets. Their process typically begins with a deep dive into the client's strategic goals, followed by the development of a unified narrative that aligns vision, voice, and brand. This is supported by rigorous media training, executive coaching, and speechwriting to ensure leaders are prepared to deliver their message with impact. For example, the firm has experience with initiatives like the Microsoft culture refresh and other large-scale organizational changes, demonstrating their ability to handle complex, multi-stakeholder communications. Tracie Group also focuses on change catalyst communication, helping organizations build momentum for growth initiatives and digital transformations through consistent, authentic storytelling.
Location and Client Fit
Based in Seattle, Washington, United States, Tracie Group serves clients both locally and nationally. The firm’s headquarters at 4616 25th Ave NE places them in a vibrant business ecosystem that includes major tech companies, startups, and consulting firms. This location allows Tracie Group to draw on a deep network of media contacts and industry expertise, particularly in the technology and business services sectors. The firm is an ideal partner for companies in the Pacific Northwest and beyond that are facing significant transitions, such as new leadership, product launches, or cultural reinventions. Tracie Group is best suited for executives and organizations that value strategic, high-touch communication support and are committed to investing in their leadership presence during critical moments. Their services are particularly valuable for businesses in the midst of digital transformation, organizational change, or reputation management challenges, where a trusted partner can make the difference between a successful transition and a missed opportunity.
Key facts
- Team size: 1-10 employees
- Headquarters: 4616 25th Ave NE, Seattle, Washington, United States, 98105
- Address: 4616 25th Ave NE , Seattle Washington United States 98105
- SIC codes: 8742
Keywords & focus
Topics and areas Tracie Group works with.
- public relations & communications services
- public affairs
- speaker training
- executive speech coaching
- brand messaging
- change catalyst communication
- media training
- public relations strategy
- ceo transition communication
- strategic marketing
- media influence
- business services
- stakeholder communication
- change leadership
- microsoft culture refresh
- reputation management
- visionary leadership communication
- leadership communication
- cultural change
- product launch
- executive speechwriting
- corporate communications
- organizational change
- digital transformation
- other scientific and technical consulting services
- growth initiatives
- change management storytelling
- executive communications
- executive storytelling
- public speaking
- +38 more
Technologies
Outlook, Amazon AWS, Google Cloud Hosting, Netlify, Slack, Mobile Friendly, Android, Node.js, IoT, AI, Avaya, Mitel
Industries served by Tracie Group
Tracie Group works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Tracie Group
Common questions and answers about Tracie Group, their services, location, and how to work with them.
- Where is Tracie Group located?
- Tracie Group is headquartered in Seattle.
- What services does Tracie Group offer?
- Tracie Group offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Tracie Group serve?
- Tracie Group serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Tracie Group a verified PR agency?
- Tracie Group is listed on Online PR. Verification status is shown on their profile.
- How can I contact Tracie Group?
- You can visit their website at http://www.traciegroup.com
- How many reviews does Tracie Group have?
- Tracie Group has 0 client reviews with an average rating of 0.0 out of 5.
- When was Tracie Group founded?
- Tracie Group was founded in 2017.
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