Twinstone

Twinstone is a communications and public relations consultancy based in The Hague, Netherlands, that focuses exclusively on sustainability in the built environment. Founded in 2006, the firm has developed a distinctive specialism: mobilising residents and organisations around green and social sustainability in housing and urban development. Unlike generalist PR agencies, Twinstone works at the intersection of behavioural change, community engagement, and environmental transition, making it a niche player in the Dutch public relations landscape.

Specialist Expertise in Energy Transition and Resident Behaviour

Twinstone’s core expertise lies in the energy transition, particularly in the residential sector. The agency’s approach is built on the principle that successful sustainability projects require not just technical solutions but also genuine behavioural change from residents. Twinstone helps housing corporations, government bodies, and institutions navigate the complex process of renovating and retrofitting buildings while ensuring that residents are informed, engaged, and motivated to adopt new habits. This focus on "bewonersgedrag" (resident behaviour) and "gedragsverandering na renovatie" (behavioural change after renovation) sets Twinstone apart from more traditional PR firms. The agency’s work often involves research, advice, and hands-on communication to bridge the gap between policy goals and everyday life.

How Twinstone Applies Its Methodology

Twinstone’s methodology is practical and results-oriented. The agency describes its approach as "anders denken, anders doen" (think differently, act differently), emphasising creativity, concreteness, and connection. Twinstone mobilises residents through a mix of communication tools, participation processes, and education. For example, when a housing corporation plans a large-scale renovation to improve energy efficiency, Twinstone might design a communication strategy that includes neighbourhood meetings, digital platforms, and personalised guidance to help residents understand the benefits and adapt to changes. The agency also works on projects related to "sociale duurzaamheid" (social sustainability), ensuring that community bonds are strengthened alongside environmental improvements. This integrated approach—from research and advice to project coordination and communication—allows Twinstone to handle the full cycle of resident engagement.

Services and Specialties

Twinstone offers a comprehensive range of services tailored to the built environment and sustainability sector. While the agency’s core is public relations and communications, its service list reflects a broader consulting capability:

• Resident communication and engagement strategies
• Behavioural change programmes for sustainability
• Participation processes for energy transition projects
• Research and advice on green and social sustainability
• Project coordination and management
• Development of communication materials (print, digital, campaigns)
• Environmental consulting for housing corporations and government
• Education and mobilisation initiatives

These services are designed to support clients in achieving measurable outcomes, such as higher resident satisfaction, lower energy consumption, and smoother renovation processes.

Who Twinstone Works With

Twinstone primarily works with housing corporations, government agencies, and institutions involved in the built environment. Based at 8 Koninginnegracht in The Hague, the agency serves clients across the Netherlands, particularly those tackling the energy transition and sustainable urban development. The firm is a good fit for organisations that need more than just a press release or a social media campaign; it suits clients who require deep, hands-on support in changing how residents interact with their homes and communities. Twinstone’s strength lies in its ability to combine PR, consulting, and project management into a single, coherent service. For housing corporations facing renovation resistance or for municipalities seeking to boost participation in green initiatives, Twinstone offers a proven, resident-centred approach. The agency’s longevity since 2006 and its focus on the Dutch market make it a reliable partner for those looking to achieve real, lasting change in the built environment.