Undertow Media
Undertow Media is a public relations agency based in Auckland (founded 2013).
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About Undertow Media
Undertow Media is a public relations and communications agency based in Auckland, New Zealand. Founded in 2013, the agency has spent over a decade building a reputation for delivering campaigns that focus on measurable return on investment rather than traditional advertising. With a strong emphasis on earned media, influencer engagement, and social media strategy, Undertow Media serves a diverse range of clients, from startups to established brands, seeking to amplify their presence through clever, targeted communications.
Services and Specialties
Undertow Media offers a comprehensive suite of services designed to address the full spectrum of modern PR and communications needs. The agency’s capabilities are rooted in deep media connections and a strategic approach to brand storytelling. Key services include:
- Public relations and media engagement
- Influencer marketing and influencer relations
- Social media management and social media campaigns
- Brand positioning and brand strategy
- Experiential marketing and event activation
- Content creation and content development
- Crisis and reputation management
- Media training for spokespeople
- Media buying and media partnerships
- Stakeholder engagement and audience targeting
- Product launches and event spectacle creation
- Media insight and analysis, including media opportunity assessment
These services are delivered through a flexible model that allows clients to choose from one-off projects or long-term retainer partnerships, ensuring that each engagement is tailored to specific goals and budgets.
Client Focus and Approach
Undertow Media works with a variety of clients across industries, helping them achieve cultural relevance and drive brand awareness through strategic communications. The agency’s approach is grounded in data and insight, using media analysis and audience targeting to craft campaigns that resonate with specific demographics. Rather than relying on broad advertising, Undertow Media focuses on securing third-party endorsements, building influencer relationships, and creating memorable events that generate organic buzz. This method is particularly effective for product launches and brand repositioning efforts, where authenticity and credibility are paramount. The agency also provides crisis and reputation management services, preparing clients for potential challenges through media training and proactive stakeholder engagement.
Location and Credentials
Based at 7 Millais Street in Auckland, New Zealand, Undertow Media is deeply embedded in the local media and business landscape. The agency’s team leverages strong relationships with journalists, influencers, and partners across New Zealand to secure meaningful coverage and partnerships. With around 12 years of experience, Undertow Media has developed a reputation for delivering clever, results-driven campaigns that avoid the noise of traditional advertising. The agency’s location in Auckland allows it to serve clients throughout New Zealand and beyond, offering a local perspective with a strategic edge. Whether working on a single event or a comprehensive brand strategy, Undertow Media emphasizes flexibility and ROI, making it a practical choice for businesses seeking to maximize their communications investment.
Undertow Media is a good fit for organizations that value measured outcomes, creative storytelling, and authentic media relationships. It is particularly suitable for brands in consumer goods, lifestyle, technology, or any sector where earned media and influencer endorsement can drive tangible business results. The agency’s willingness to adapt its services—from a focused product launch to an ongoing social media campaign—makes it accessible to both growing companies and established enterprises looking for a fresh approach to PR in Auckland, New Zealand.
Key facts
- Team size: 11-50 employees
- Headquarters: 7 Millais St, Auckland, Auckland, New Zealand, 1021
- Address: 7 Millais St , Auckland Auckland New Zealand 1021
- Annual revenue: 2871000
- SIC codes: 8742
Keywords & focus
Topics and areas Undertow Media works with.
- public relations
- brand positioning
- experiential marketing
- product launches
- social media
- influencers
- events management
- content creation
- public relations & communications services
- influencer marketing
- media engagement
- media buying
- stakeholder engagement
- brand storytelling
- media content production
- media opportunity assessment
- social media campaigns
- services
- campaign strategy
- event spectacle creation
- cultural relevance campaigns
- media campaigns
- media partnerships
- influencer relations
- pr agency
- content development
- audience targeting
- media insight and analysis
- brand strategy
- event activation
- +47 more
Technologies
Outlook, Microsoft Office 365, Squarespace ECommerce, Mobile Friendly, Google Analytics, Facebook Custom Audiences, Facebook Widget, Facebook Login (Connect), Google Tag Manager, Remote
Industries served by Undertow Media
Undertow Media works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Auckland
If you are looking for alternatives or more options in Auckland, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Undertow Media
Common questions and answers about Undertow Media, their services, location, and how to work with them.
- Where is Undertow Media located?
- Undertow Media is headquartered in Auckland.
- What services does Undertow Media offer?
- Undertow Media offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Undertow Media serve?
- Undertow Media serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Undertow Media a verified PR agency?
- Undertow Media is listed on Online PR. Verification status is shown on their profile.
- How can I contact Undertow Media?
- You can visit their website at http://www.undertowmedia.co.nz
- How many reviews does Undertow Media have?
- Undertow Media has 0 client reviews with an average rating of 0.0 out of 5.
- When was Undertow Media founded?
- Undertow Media was founded in 2013.
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