Velocity Magazine

Velocity Magazine is a London-based communications agency that operates at the intersection of public relations, cycling, and the built environment. Founded in 2018, the agency produces a biannual print publication—simply called V—alongside a digital platform, both of which are focused on the people, property, and bikes that shape urban life. While the magazine itself is a tangible, collectible item with no online content, the website offers a complementary stream of features, interviews, and commentary that explores the same themes with a slightly irreverent tone.

Services and Specialties

Velocity Magazine’s core offering is content-driven communications tailored to the property and cycling sectors. The agency’s work spans editorial creation, brand storytelling, and sponsorship activation, helping clients reach a niche but influential audience of property professionals who are also cycling enthusiasts. Key services include:

• Editorial content for print and digital platforms
• Brand partnership and sponsorship management
• Event-based communications and community engagement
• Thought leadership and opinion pieces
• Social media content and community building
• Media relations within the property and cycling industries

These services are delivered through the magazine’s unique lens, which prioritises authenticity over promotional language. The agency’s approach is deliberately old-school: the print edition is designed to be a tactile, lovingly produced artefact, while the website maintains a conversational, sometimes tongue-in-cheek voice that avoids being too earnest.

Who They Help

Velocity Magazine works with organisations and brands that operate in the property, construction, and cycling sectors. Their sponsor partners include companies such as Club Peloton, ING Media, Symmetrys, HB Reavis, Willmott Dixon, Five at Heart, Wembley Park, and CGL—all of whom are aligned with the agency’s focus on the built environment and active travel. The agency is particularly well-suited for property developers, architects, urban planners, and infrastructure firms that want to connect with a community of decision-makers who are also passionate cyclists. By blending professional interests with a shared love of cycling, Velocity Magazine creates a platform for authentic engagement that goes beyond traditional B2B communications.

Approach and Philosophy

The agency’s philosophy is rooted in the belief that property and cycling are a natural, fast-growing niche with powerful influence. Rather than chasing broad audiences, Velocity Magazine focuses on building a community around shared interests—people, property, and bikes. The content is designed to be informative and enjoyable, with a light-hearted tone that celebrates the fun and camaraderie of cycling rather than the miles or speed. This approach has helped the agency foster strong relationships within the property industry, turning conversations at events into lasting connections. The print magazine remains a cornerstone of this strategy, serving as a collectible, high-quality publication that stands out in an increasingly digital world. Meanwhile, the website offers a more immediate, accessible way to engage with the same community.

Location and Credentials

Based in London, United Kingdom, Velocity Magazine draws on the city’s dynamic property and cycling scenes to inform its content and partnerships. The agency’s founders—David, Toby, and Andrew—bring a blend of editorial and industry expertise, having built a publication that resonates with professionals across the UK. Since its launch in 2018, Velocity Magazine has established itself as a distinctive voice in a niche that combines urban development with active travel. Its track record of working with major property and construction firms demonstrates its ability to deliver meaningful communications that cut through the noise.

Velocity Magazine is a good fit for organisations in the property and cycling sectors that value authenticity, community, and a touch of irreverence. Whether through the print magazine, the website, or event-based initiatives, the agency offers a way to connect with an engaged, influential audience that shares a passion for the built environment and the bicycle. For those looking to stand out in a crowded market, Velocity Magazine provides a platform that is both memorable and effective.