Viking PR

Based in London, United Kingdom, Viking PR is a boutique freelance public relations consultancy that operates within the highly competitive property and real estate communications sector. Founded in 2019 by Andre Kappelhoff, the agency was established to offer a more tailored and hands-on approach to PR, moving away from the large-agency model. Situated at 15 Ingestre Place in the heart of London's West End, Viking PR draws on decades of industry experience to serve a niche but demanding client base that spans residential, commercial, and resort property markets both in the UK and internationally.

Specialist Property and Real Estate Communications

Viking PR focuses exclusively on property and real estate public relations, an area where Andre Kappelhoff has built a career since 2005. The agency's core strength lies in its deep understanding of the property media landscape, particularly in London and the broader UK market. Services are delivered on a freelance basis, allowing for flexible, bespoke campaigns that align closely with client objectives. Unlike larger firms that may assign junior staff to accounts, Viking PR ensures direct, senior-level involvement from strategy through to execution. The agency is bilingual, offering services in both English and German, which is a distinct advantage for clients with European or international property portfolios. Typical services and specialties include:

• Media relations and press office management for property developers and estate agents
• Press trip organisation for luxury resorts, ski homes, and overseas developments
• Copywriting and editorial content creation for real estate marketing
• Social media strategy and management for property brands
• German-language PR and communications support
• Event planning and coordination, including high-profile launches
• Crisis communications and reputation management within the property sector

Client Portfolio and Sector Expertise

Viking PR serves a diverse range of clients, including UK and overseas property developers, estate agents, and property-related service companies. The agency's work spans multiple property types, from retirement communities and ski homes to luxury beachfront residences in the Caribbean and innovative proptech firms. Notable past and present clients include Chestertons in London, Watermark in the Cotswolds, Royal Westmoreland in Barbados, Kristall Spaces in Austria, Pierre & Vacances in France, CampoReal in Portugal, and Wadswick Green in Wiltshire. This breadth of experience demonstrates the agency's ability to adapt messaging for different property markets, whether targeting London buyers, European investors, or international luxury seekers. The founder's additional experience in the events sector—working with organisations such as The British German Association and The Bahamas High Commission for the launch of Baha Mar—further enriches the agency's capability to handle high-stakes, high-profile campaigns.

Strategic Approach and Bilingual Advantage

With a Degree in Business Management, Andre Kappelhoff brings a strategic, commercially-minded approach to PR campaigns. Viking PR's methodology involves understanding each client's corporate objectives and creating communications strategies that support short-term sales goals as well as long-term brand positioning. The agency's bilingual capacity (fluent in English and German) is a significant differentiator, enabling it to bridge communications between UK media, German-speaking investors, and international property markets. This is particularly valuable for European developers looking to target the London market or for UK-based firms seeking to expand into German-speaking regions. Viking PR's lean structure means that clients receive direct, personalised attention without the overheads of a larger agency, making it a cost-effective option for property businesses that need expert PR support without a full-time retainer.

Who Viking PR Is Best Suited For

Viking PR is an ideal partner for property developers, estate agents, and real estate service companies—particularly those with a focus on luxury, international, or niche property markets. The agency is well-suited for businesses that value senior-level expertise, bilingual communication, and a hands-on, bespoke service. Clients who are looking for a dedicated PR consultant who understands the intricacies of the London property market and can also navigate European media landscapes will find Viking PR a strong fit. Whether launching a new development, managing press trips for an overseas resort, or building a long-term brand narrative, Viking PR offers the focused, experienced support that property professionals need.