WordSmooth

Based in Dallas, Texas, WordSmooth has been helping organizations communicate with clarity and purpose since 2003. In the diverse and rapidly growing Dallas-Fort Worth metroplex, the agency has carved out a distinctive niche: it focuses on communication across difference, particularly in the areas of diversity, equity, and inclusion (DEI). Unlike many PR firms that specialize in media relations or brand building, WordSmooth operates at the intersection of public relations, conflict resolution, and social equity. The firm is led by CEO Patty Bates-Ballard, a conflict resolution specialist and author whose expertise shapes the agency's core philosophy.

What WordSmooth Does

WordSmooth offers a range of services that center on helping organizations navigate complex internal and external communications. The agency’s work often begins with organizational assessment and DEI goal setting and measurement, ensuring that equity initiatives are grounded in real data rather than assumptions. They specialize in diversity training and equity-focused communications learning programs, such as the Harvest Respect program, which has been implemented by school districts and nonprofits across the region. Beyond training, WordSmooth provides mediation and conflict resolution services, helping teams address tensions that can arise during DEI work. The agency also offers culturally competent writing and editing, including press releases, web content, and grant proposals. This writing work is particularly important for nonprofit clients, who rely on WordSmooth to frame their missions with an equity lens.

Who They Serve

WordSmooth works with a broad cross-section of organizations, but their client list shows a clear focus on education and social impact. School districts—including Highland Park, Garland, Irving, Frisco, Mesquite, and Birdville ISDs—have used the Harvest Respect program to foster more inclusive environments. Other education clients include Jesuit College Prep School, Dallas Academy, and Head Start of Greater Dallas. The agency also serves governmental agencies like the Dallas County Juvenile Department and nonprofit organizations such as Dallas Children's Theater, City House, and the North Texas Alliance to Reduce Unintended Pregnancy in Teens. Corporate clients and community groups round out the roster. This diversity of clients reflects WordSmooth’s ability to tailor its approach to different organizational cultures, from large public institutions to small arts nonprofits.

Key Services and Specialties

• Diversity, equity, and inclusion training and learning programs
• Organizational assessment and DEI goal setting & measurement
• Conflict resolution and mediation services
• Culturally competent writing and editing (grant proposals, press releases, web content)
• Public relations and communications strategy with an equity focus
• Grant writing and grant proposals for nonprofit organizations
• Communications learning programs and professional development

Who WordSmooth Is a Good Fit For

WordSmooth is best suited for organizations that are serious about embedding equity into their communications and culture—not just checking a box. School districts, nonprofits, government agencies, and corporations that want to avoid performative DEI work will find a thoughtful partner here. The agency is particularly strong for clients in the Dallas area who need hands-on training, mediation, or writing support that is culturally competent and grounded in real-world experience. Because of its founder’s background in conflict resolution, WordSmooth is also a good fit for teams navigating internal disagreements about diversity initiatives. Nonprofits seeking grant writing with an equity lens will benefit from the agency’s specialized approach. In short, WordSmooth serves organizations that value clear, respectful, and inclusive communication—and are ready to invest in making it a reality.