Zebra Partners

Based in Seattle, United States, Zebra Partners has carved out a distinct niche in the public relations and integrated marketing landscape since its founding in 2008. Seattle, long known as a hub for technology and gaming innovation, provides a natural home for an agency that focuses on consumer entertainment and emerging technologies. The agency operates from its headquarters at 3614 California Ave SW in Seattle, Washington, serving a diverse clientele that ranges from nimble startups to Fortune 100 companies. With around 26 employees, Zebra Partners maintains a boutique feel while offering the strategic depth expected of a global agency.

Core Expertise and Service Offerings

Zebra Partners specializes in public relations and integrated marketing for sectors including video games, board games, toys, virtual reality, augmented reality, and streaming entertainment. The agency was founded by three former Nintendo executives, which gives it a unique perspective on brand storytelling and audience engagement in the gaming and tech spaces. Their approach emphasizes authentic storytelling, creativity, and strategic insights to help brands differentiate themselves in competitive markets. While the agency works across multiple disciplines, its core strength lies in translating complex or niche products into compelling narratives that resonate with consumers and media alike.

Zebra Partners offers a range of services tailored to the needs of companies in consumer entertainment and emerging tech. These include:

• Public relations (media relations, media training, crisis communications)
• Integrated marketing campaigns (gotomarket strategy, brand strategy, content strategy)
• Influencer and creator marketing (influencer marketing, creator marketing)
• Social media strategy and community management
• Event management and product launches
• Corporate communications and thought leadership
• AAA and indie game marketing (video game PR, indie game marketing)
• Kids and family marketing

These offerings allow the agency to support clients from initial product development through to post-launch community engagement. The team’s familiarity with the gaming and emerging tech ecosystems means they can navigate media, influencers, and platforms with a level of nuance that generalist agencies often lack.

Client Focus and Industry Specialization

Zebra Partners serves a broad spectrum of clients, including indie game developers, AAA game studios, toy manufacturers, and technology companies working in VR and AR. The agency’s experience with both indie and AAA marketing is notable, as it requires different approaches to audience building and media outreach. For indie game marketing, Zebra Partners often focuses on community building and influencer engagement, while for AAA titles, the emphasis shifts to large-scale media relations and event management. The agency also works with brands in the kids and family entertainment space, where messaging must balance appeal to children with trust from parents. This dual focus—on both the creative and the strategic—defines much of their work.

Beyond gaming, Zebra Partners applies its expertise to consumer products and emerging technologies, helping companies launch new devices, platforms, or experiences. Their understanding of the tech press and the gaming press allows them to secure coverage that aligns with client goals, whether that’s a product review, a feature story, or a thought leadership piece. The agency also offers crisis communications and media training, which are valuable for companies navigating the fast-moving and often public world of consumer tech.

Who Zebra Partners Is a Good Fit For

Zebra Partners is well-suited for companies in the gaming, toy, and emerging tech sectors that need a partner with deep industry knowledge and a hands-on approach. Startups looking to launch their first product will benefit from the agency’s experience in indie game marketing and product launches, while established brands can leverage their corporate communications and thought leadership services. The agency’s Seattle base and global reach make it a practical choice for clients on the West Coast or those looking to expand into the North American market. If your brand requires authentic storytelling, strategic media relations, and a team that understands the nuances of gaming and tech culture, Zebra Partners is worth considering.