Square in the Air
Square in the Air is a public relations agency based in London (founded 2006).
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About Square in the Air
Square in the Air is a creative marketing agency that operates at the intersection of sports, betting, and online gaming. Based in London, United Kingdom, the agency was founded in 2006 and has since built a reputation for delivering integrated marketing solutions that span public relations, branding, and digital content. With a focus on regulated industries where audience trust and engagement are critical, Square in the Air works with clients ranging from major betting operators to sports organizations and charitable foundations.
Services Tailored to Sports and Gaming
Square in the Air offers a suite of services designed specifically for the sports, betting, and online gaming sectors. The agency's capabilities are built around helping clients navigate the unique challenges of these industries, including regulatory constraints, competitive sponsorship landscapes, and the need for authentic fan engagement. Key services include:
- Public relations and media relations to build brand awareness and manage reputation
- Creative services including brand strategy, visual branding, and emotionally resonant storytelling
- Video and content production for traditional media, social media, and digital platforms
- Sponsorship activation and event activations for sports events and fan engagement
- Performance marketing, including campaign management and digital advertising
- Social media marketing and influencer collaborations, especially in sports and gaming
- Betting and gaming-specific marketing, including affiliate programs and content distribution
- B2B communications and media partnerships to support business growth
These services are supported by a dedicated creative division that brings together experienced professionals in brand strategy and advertising. Square in the Air also produces player-focused content through leading affiliate websites, helping clients build deeper connections with their audiences.
Methodology and Approach
Square in the Air takes a strategic, integrated approach to marketing. The agency emphasizes the importance of understanding each client's unique goals, whether that involves increasing brand awareness, driving customer acquisition, or enhancing sponsorship ROI. Their methodology often begins with a deep dive into the brand's position, audience, and competitive landscape, followed by the development of a cohesive content strategy. This strategy is then executed across multiple channels, from traditional PR and media relations to digital advertising and social media. The agency also places a strong focus on measurement, helping clients identify key performance indicators and optimize campaigns in real time. For clients in the betting and online gaming sectors, Square in the Air's experience with regulatory compliance and responsible marketing is a notable advantage, allowing them to create campaigns that are both effective and compliant.
Location and Client Base
Square in the Air is headquartered at 125 Kingsway in London, England, United Kingdom. While the agency serves clients across the UK and Europe, its London base provides access to a deep talent pool in media, sports, and gaming. The agency has worked with notable clients such as LiveScore, Flutter, Virgin BET, UNICEF, and Soccer Aid, demonstrating its ability to serve both commercial and charitable organizations. This diverse client base reflects Square in the Air's versatility in handling campaigns that range from high-stakes sports sponsorships to cause-driven awareness initiatives.
Square in the Air is a strong fit for organizations in the sports, betting, and online gaming sectors that require a full-service agency capable of handling everything from PR and branding to content production and performance marketing. Its long-standing presence in these industries, combined with a creative and data-driven approach, makes it a reliable partner for brands looking to stand out in competitive and regulated markets. Whether a client needs to launch a new brand, activate a sponsorship, or build a long-term content strategy, Square in the Air offers the expertise and resources to deliver results.
Key facts
- Team size: 51-200 employees
- Headquarters: 125 Kingsway, London, England, United Kingdom, WC2B 6NH
- Address: 125 Kingsway , London England United Kingdom WC2B 6NH
- Annual revenue: 7000000
- SIC codes: 7311
Keywords & focus
Topics and areas Square in the Air works with.
- marketing
- journalism
- branding
- social media
- public relations
- sponsorship activation
- public relations & communications services
- sports event branding
- event activations
- sports influencer collaborations
- campaign management
- brand awareness campaigns
- video content production
- sponsorship campaigns
- animation videos
- betting marketing
- gaming influencer campaigns
- b2b
- video content creation
- betting affiliate programs
- sports branding design
- brand branding
- media partnerships
- content distribution
- social media marketing
- digital advertising
- online gaming
- fan engagement activations
- visual branding
- content strategy
- +91 more
Technologies
Amazon SES, Mimecast, Outlook, MailChimp SPF, Slack, Mobile Friendly, Google Tag Manager, WordPress.org, reCAPTCHA
Industries served by Square in the Air
Square in the Air works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in London
If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Square in the Air
Common questions and answers about Square in the Air, their services, location, and how to work with them.
- Where is Square in the Air located?
- Square in the Air is headquartered in London.
- What services does Square in the Air offer?
- Square in the Air offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Square in the Air serve?
- Square in the Air serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Square in the Air a verified PR agency?
- Square in the Air is listed on Online PR. Verification status is shown on their profile.
- How can I contact Square in the Air?
- You can visit their website at http://www.squareintheair.com
- How many reviews does Square in the Air have?
- Square in the Air has 0 client reviews with an average rating of 0.0 out of 5.
- When was Square in the Air founded?
- Square in the Air was founded in 2006.
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