72Point
72Point is a public relations agency based in London (founded 2000).
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About 72Point
72Point is a content and public relations agency that has been operating from its London headquarters in Farringdon since 2000. As part of the SWNS Media Group, the agency has built a reputation for creating newsworthy stories that secure consistent media coverage, with a particular focus on data-driven journalism and survey-led content. While their primary base is in London, United Kingdom, they also maintain a presence in the United States through a New York office, allowing them to serve clients on both sides of the Atlantic.
Specialist Expertise in Survey-Led PR and News Generation
72Point distinguishes itself through a strong emphasis on market research and survey-based storytelling, largely powered by its in-house research division, OnePoll. This capability allows the agency to generate original data that journalists find compelling—whether it is a consumer behaviour study, a workplace trends report, or a seasonal spending survey. By combining this research with creative content production, 72Point helps brands and PR agencies produce stories that are both factual and engaging. The agency also invests heavily in visual assets, including infographics, video content, and animation, which are designed to boost the shareability and media pickup of each story. Their approach is often described as a "story-first" model, meaning the narrative is developed before the distribution strategy, ensuring that media relationships and placement efforts are built around a solid editorial hook.
How 72Point Applies Its Core Services
Beyond research and storytelling, 72Point offers a comprehensive suite of services that covers the full lifecycle of a PR campaign. The agency handles media distribution, securing placements across both digital and traditional media channels, and provides performance analytics to help clients measure the impact of their campaigns. They also produce photography, videography, and design work, which can be used to support press releases, social media marketing, and broadcast appearances. Stunts and activations form another part of their offering, allowing brands to create physical or digital experiences that generate buzz. The agency's work in SEO ensures that the content they produce is not only visible in news articles but also ranks well in search results, extending the lifespan of each campaign. Their service list includes:
- PR surveys and market research (via OnePoll)
- News generation and editorial campaign development
- Infographics, interactives, and design
- Video and animation production
- Photography and videography
- Media distribution and placement
- Social media marketing and content marketing
- Stunts and activations
- Performance analytics and reporting
- Broadcast PR and radio PR
Who 72Point Works With
72Point typically partners with in-house marketing teams and other PR agencies that need to amplify their media reach without building additional internal capacity. Their client base spans industries such as consumer goods, technology, travel, and lifestyle, where data-backed stories often perform well. The agency is particularly well-suited for brands that want to generate news coverage on a regular cadence, whether through weekly surveys, seasonal campaigns, or reactive press opportunities. Because 72Point handles both the creative and distribution sides of PR, it can be a practical choice for companies that lack dedicated media relations staff or want to supplement their existing efforts with a reliable stream of newsworthy content. Their long tenure in London and connection to the SWNS Media Group also gives them established relationships with journalists and editors across national and regional outlets, which can help clients secure coverage more efficiently. For any organisation looking to move beyond press releases and into data-driven, visually compelling storytelling, 72Point offers a structured and measurable approach to public relations.
Key facts
- Team size: 51-200 employees
- Headquarters: 21a Farringdon Road, London, England, United Kingdom, EC1N 8
- Address: 21a Farringdon Road , London England United Kingdom EC1N 8
- SIC codes: 7389
Keywords & focus
Topics and areas 72Point works with.
- pr surveys
- radio pr
- market research
- media exposure
- infographics & interactives
- video & animation
- digital content
- media distribution
- photography
- pr
- news generation
- videography
- seo
- stunts
- broadcast
- design
- public relations & communications services
- social media marketing
- content marketing
- impactful media campaigns
- marketing and advertising
- performance analytics
- creative content
- research
- media relationships
- story-first agency
- social media
- journalist relationships
- stunts & activations
- digital and traditional media
- +25 more
Technologies
Cloudflare DNS, Sendgrid, Outlook, Microsoft Office 365, CloudFlare Hosting, Hubspot, Slack, Mobile Friendly, Google Maps (Non Paid Users), Nginx, WordPress.org, YouTube, Google Maps, Google Font API, Google Tag Manager, Vimeo, Remote
Industries served by 72Point
72Point works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in London
If you are looking for alternatives or more options in London, here are other public relations agencies in the same city you can compare.
Frequently asked questions about 72Point
Common questions and answers about 72Point, their services, location, and how to work with them.
- Where is 72Point located?
- 72Point is headquartered in London.
- What services does 72Point offer?
- 72Point offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does 72Point serve?
- 72Point serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is 72Point a verified PR agency?
- 72Point is listed on Online PR. Verification status is shown on their profile.
- How can I contact 72Point?
- You can visit their website at http://www.72point.com
- How many reviews does 72Point have?
- 72Point has 0 client reviews with an average rating of 0.0 out of 5.
- When was 72Point founded?
- 72Point was founded in 2000.
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