Alice Bown Agency

The Alice Bown Agency, also known as Wine Dine Divine, is a public relations and trade activation firm based in Ghent, Belgium, that focuses exclusively on the wine, food, beverages, and tobacco sectors. Founded in 2013, the agency has built a reputation for helping producers, vineyards, and hospitality brands gain traction in the Benelux region and beyond. With a second base in the United Kingdom, the Alice Bown Agency offers a blend of local expertise and international reach, making it a practical partner for clients seeking visibility in the competitive gourmet and hospitality industries.

Specialized Services for the Wine, Food, and Beverage Industries

True to its niche, the Alice Bown Agency provides a comprehensive suite of services tailored to the unique needs of the food and beverage world. These services are designed to elevate brand presence, foster trade relationships, and engage target audiences through authentic storytelling. Key offerings include:

• Wine PR and gastronomy storytelling to craft compelling narratives around vineyards, chefs, and regional products.
• Trade activation and event management, including masterclasses, wine and dine events, and international events.
• Media outreach and press release distribution to secure coverage in food, wine, and lifestyle publications.
• Social media content creation and influencer marketing to build digital communities around brands.
• Visual content production, including video content and brand photography, for use across channels.
• B2B brand positioning and heritage promotion to differentiate clients in crowded markets.
• Education tours and training programs, such as wine storytelling workshops and social media coaching for hospitality professionals.

These services are not generic; they are deeply rooted in the agency's understanding of the culinary and beverage landscape. For example, the Alice Bown Agency often organizes regional wine promotion campaigns that highlight terroir and tradition, while also leveraging modern digital content to reach younger audiences.

Methodology: Storytelling Meets Trade Activation

The Alice Bown Agency operates with a clear methodology that blends classic PR tactics with hands-on trade activation. The agency begins by immersing itself in each client's story, whether that involves a family-run vineyard in France or a new craft spirit from Belgium. From there, the team develops a tailored strategy that may include media outreach to key journalists, social media coaching for staff, or the organization of masterclasses that educate buyers and influencers. A distinctive aspect of their approach is the emphasis on experiential events—such as curated wine and dine evenings—that create direct connections between producers and consumers. This focus on trade activation and events helps clients not only gain visibility but also generate tangible business results, such as new distribution deals or increased retail placements. The agency also prioritizes digital content, producing high-quality visual assets that can be repurposed across press, social media, and marketing materials.

Location and Regional Focus

Based in Ghent, Belgium, the Alice Bown Agency is strategically positioned to serve clients across the Benelux region, a key market for wine, food, and luxury goods. The agency's headquarters at 23C Wiedauwkaai in Ghent places it in a vibrant city known for its culinary scene and central location within Europe. This base allows the team to organize events in Belgium, the Netherlands, and Luxembourg, while also coordinating with their UK office for broader European coverage. The agency's dual presence in Flanders and the United Kingdom gives it a unique ability to bridge continental and British markets, making it particularly valuable for clients looking to expand their footprint across these regions.

Who the Alice Bown Agency Is a Good Fit For

The Alice Bown Agency is best suited for small to medium-sized producers, vineyards, distilleries, and hospitality brands that want to build or strengthen their presence in the Benelux and UK markets. It is also a practical choice for regional tourism boards or trade organizations seeking to promote local wine and food heritage. Because the agency focuses on niche sectors, it is less appropriate for large-scale consumer brands or clients outside the food, beverage, and tobacco industries. However, for those who value deep industry knowledge and hands-on support with trade activation and events, the Alice Bown Agency in Ghent, Belgium offers a focused and experienced partner.