Be DESIGN株式会社

Based in Shibuya, Tokyo, Be DESIGN株式会社 brings a distinctive approach to organizational development from its offices at 5, Shibuya, Tokyo, Japan, 150-0013. Established in 2005, the firm has built a reputation for using culinary experiences as a tool for team building and leadership training. While the agency operates within Japan’s competitive corporate training market, its focus on psychological safety and emotional intelligence (EQ) sets it apart from more conventional team-building providers. The Shibuya location places the firm at the heart of Tokyo’s business and creative districts, allowing it to serve a diverse range of clients across industries.

Core Focus: Culinary Team Building and Organizational Development

Be DESIGN株式会社 specializes in experiential team-building programs that center around cooking and shared meal preparation. The company’s flagship offering, “Offsite Kitchen Social (OKS),” takes teams out of their usual work environments and into a kitchen setting where collaboration is essential. Participants work together to plan, prepare, and present a meal, which the firm argues fosters trust, initiative, and leadership in a low-pressure, hands-on environment. Other programs include “EN-LAB (Engagement & Enabling Lab),” which focuses on practical training to boost organizational energy and action, and “TeamBuilding Re:Action Lab,” a follow-up support model designed to sustain behavioral changes over time. The agency also offers EQ-specific programs aimed at improving emotional intelligence and psychological safety within teams. Be DESIGN株式会社 reports a Net Promoter Score (NPS) of 78, indicating high client satisfaction with its programs.

Services and Capabilities

Be DESIGN株式会社 provides a range of services tailored to corporate clients seeking to improve team dynamics and organizational culture. While the firm’s primary offering is culinary team building, its capabilities extend to broader organizational development consulting. Likely service areas include:

• Experiential team-building workshops using cooking and meal preparation
• Psychological safety and emotional intelligence training programs
• Leadership development and initiative-building exercises
• Engagement and enabling labs for improving team cohesion
• Post-training follow-up and behavioral reinforcement support
• Data-driven effectiveness measurement using tools like Zoho
• One-stop consulting from program design to evaluation and feedback

These services are designed to produce measurable behavioral change rather than simply offering a one-time event. The firm emphasizes a data-driven approach, using tools such as Zoho to track the impact of its training on team performance and satisfaction.

Client Fit and Ideal Partnerships

Be DESIGN株式会社 is best suited for organizations in Japan that are looking to move beyond traditional team-building activities and invest in deeper cultural change. The firm’s methodology is particularly relevant for companies experiencing challenges with communication, trust, or psychological safety. Given its focus on emotional intelligence and collaboration, the agency is a strong fit for tech firms, creative agencies, and multinational corporations with diverse teams. It also appeals to organizations that value hands-on, interactive learning over lecture-based training. Be DESIGN株式会社’s programs are designed for groups of various sizes, from small teams to larger departments, and the company can tailor its offerings to specific industries or organizational goals. For businesses in Shibuya and the greater Tokyo area, the firm’s local presence allows for convenient offsite sessions that break the routine of office-based training.

In summary, Be DESIGN株式会社 offers a unique, culinary-based approach to team building and organizational development from its base in Shibuya, Japan. With a track record since 2005 and a focus on psychological safety and emotional intelligence, the agency provides practical, data-supported programs that aim to strengthen team cohesion and leadership. It is a suitable partner for any organization in Japan seeking to foster a more collaborative and emotionally intelligent workplace culture.