III Three

III Three is a public relations and communications agency founded in 2010, with offices in Shibuya, Japan, and New York. Operating with the philosophy of bridging Japan to the world and the world to Japan, the agency focuses on transcending borders—whether industry, corporate, or national—to create PR campaigns that resonate across cultures and generations. Based in the vibrant Shibuya district of Tokyo, III Three combines local market understanding with global branding strategies, making it a practical choice for organizations seeking cross-border communications.

Core Approach: Global and Local Integration

III Three’s work is rooted in the idea that public relations should not be constrained by geographical or industrial boundaries. The agency integrates marketing insights from diverse generations and genres, blending global brand perspectives with a deep understanding of Japanese consumer behavior. This dual approach allows III Three to craft campaigns that feel locally relevant while maintaining international appeal. The agency emphasizes sustainability and social responsibility, aligning its PR efforts with broader societal goals. For clients in Shibuya and beyond, this means campaigns that are not only promotional but also contribute to long-term brand credibility and positive social impact.

Services and Capabilities

While III Three’s specific service offerings are not detailed, based on its positioning as a PR and communications agency operating across Japan and the U.S., the following services are typical for agencies of this profile:

• Media relations and press outreach in Japanese and international markets
• Global brand strategy and cross-cultural communications
• Crisis communications and reputation management
• Social media strategy and influencer partnerships
• Event planning and product launch support
• Corporate communications and sustainability reporting
• Content creation and storytelling for diverse audiences
• Market entry consulting for foreign brands entering Japan

These capabilities reflect III Three’s focus on helping clients navigate the complexities of communicating across borders, whether from Japan to the world or vice versa. The agency likely works with a mix of Japanese companies expanding overseas and international brands entering the Japanese market, leveraging its bilingual and bicultural team in Shibuya.

Client Fit and Ideal Partnerships

III Three is a strong fit for organizations that value a strategic, culturally aware approach to PR. Companies looking to build or enhance their presence in Japan, or Japanese brands aiming to gain visibility in global markets, will find the agency’s dual-office structure particularly useful. The agency’s emphasis on sustainability and social responsibility also appeals to brands that prioritize ethical communications and long-term stakeholder relationships. Because III Three operates from Shibuya, Tokyo, it is well-positioned to serve clients across Japan’s major industries, including technology, lifestyle, fashion, and consumer goods, as well as international firms seeking a reliable partner in the Japanese market. For those needing a PR partner that can handle both local nuance and international reach, III Three offers a grounded, borderless approach to communications.