SUNNY SIDE UP, Inc.
SUNNY SIDE UP, Inc. is a public relations agency based in Shibuya (founded 1985).
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About SUNNY SIDE UP, Inc.
Based in the bustling Shibuya district of Tokyo, SUNNY SIDE UP, Inc. has been a fixture in Japan’s public relations landscape since its founding in 1985. Operating from Shibuya, Japan, the firm has evolved alongside the country’s unique media and consumer environment, where traditional press relations coexist with rapidly shifting digital trends. The agency’s longevity in this competitive market speaks to its ability to adapt while maintaining a core focus on moving audiences through strategic communications.
Core Approach and Philosophy
SUNNY SIDE UP, Inc. operates with the stated mission of “moving people, hearts, and the world.” This philosophy underpins a communications approach that prioritizes emotional engagement—what the agency terms “emotion provocation”—over purely transactional messaging. The firm’s methodology blends classic PR disciplines like media relations and press release distribution with modern tactics such as influencer marketing and content development. A notable internal feature is the “32 Benefits Program,” a comprehensive employee welfare system that has earned the agency multiple best workplace awards, reflecting a corporate culture designed to foster the collaboration needed for complex campaigns.
Services and Specializations
While SUNNY SIDE UP, Inc. began as a traditional public relations firm, it has expanded into a multifaceted business model that keeps the “PR concept” at its core. The agency offers a range of communications services tailored to the Japanese market and beyond, including:
- Media strategy and media network development
- Crisis management and risk management consulting
- Influencer marketing and buzz marketing campaigns
- Brand strategy and brand awareness initiatives
- Event planning and event management
- Storyboarding and storytelling for campaigns
- Media training and media buying
- Inbound marketing and digital marketing
- Tie-up campaigns and media tie-ups
- Content marketing utilizing intellectual property (IP)
These capabilities allow SUNNY SIDE UP, Inc. to serve a diverse client base, from B2B companies needing media connections to consumer brands seeking to generate buzz through strategic partnerships. The agency’s strength lies in its ability to craft narratives that resonate across Japan’s fragmented media landscape, where traditional outlets like newspapers and TV still hold significant influence alongside social platforms.
Client Fit and Market Position
SUNNY SIDE UP, Inc. is well-suited for organizations looking to establish or strengthen their presence in Japan, particularly those that value a holistic communications approach. The agency’s experience in media network development and crisis management makes it a practical choice for companies entering the Japanese market or navigating sensitive reputational issues. Its expertise in tie-up campaigns and influencer marketing also appeals to brands aiming to create cultural relevance without resorting to overt advertising. Given its Shibuya base and deep understanding of Japanese consumer behavior, SUNNY SIDE UP, Inc. is a reliable partner for both domestic firms and international clients seeking authentic engagement in Japan.
Key facts
- Team size: 201-500 employees
- Headquarters: Shibuya, Tokyo, Japan, 150-0002
- Address: Shibuya Tokyo Japan 150-0002
- Annual revenue: 135915000
- SIC codes: 8743
Keywords & focus
Topics and areas SUNNY SIDE UP, Inc. works with.
- public relations & communications services
- media training
- media network development
- risk management
- influencer marketing
- brand strategy
- emotion provocation
- media strategy
- media network
- public relations
- tie-up campaigns
- storytelling
- event management
- media tie-ups
- brand awareness
- consulting
- storyboarding
- inbound marketing
- media connection
- crisis management
- public relations agencies
- b2b
- media relations
- digital marketing
- event planning
- media buying
- press releases
- media and communications
- buzz marketing
- media campaigns
- +7 more
Technologies
Gmail, Google Apps, YouTube, Facebook Widget, Google Analytics, Google Tag Manager, Facebook Login (Connect), Typekit, WordPress.org, Facebook Like Button, Mobile Friendly, Nginx, Google Plus, Bootstrap Framework, Adobe, Google Workspace, Microsoft 365, MyPizza.com, Slack, Sophos, Symantec Altiris
Industries served by SUNNY SIDE UP, Inc.
SUNNY SIDE UP, Inc. works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Shibuya
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Frequently asked questions about SUNNY SIDE UP, Inc.
Common questions and answers about SUNNY SIDE UP, Inc., their services, location, and how to work with them.
- Where is SUNNY SIDE UP, Inc. located?
- SUNNY SIDE UP, Inc. is headquartered in Shibuya.
- What services does SUNNY SIDE UP, Inc. offer?
- SUNNY SIDE UP, Inc. offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does SUNNY SIDE UP, Inc. serve?
- SUNNY SIDE UP, Inc. serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is SUNNY SIDE UP, Inc. a verified PR agency?
- SUNNY SIDE UP, Inc. is listed on Online PR. Verification status is shown on their profile.
- How can I contact SUNNY SIDE UP, Inc.?
- You can visit their website at http://www.ssu.co.jp
- How many reviews does SUNNY SIDE UP, Inc. have?
- SUNNY SIDE UP, Inc. has 0 client reviews with an average rating of 0.0 out of 5.
- When was SUNNY SIDE UP, Inc. founded?
- SUNNY SIDE UP, Inc. was founded in 1985.
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