Going Public Agency

Going Public Agency is a public relations and communications firm based in Zagreb, Croatia, founded in 2023. The agency focuses on helping brands build meaningful connections through strategic communication, with a particular emphasis on storytelling and brand narrative development. Operating from its headquarters at 10000 Zagreb, Croatia, the firm serves clients across various sectors who need comprehensive PR support, from media relations to event management.

Core Services and Specialties

Going Public Agency offers a range of services designed to help brands communicate effectively with their target audiences. The agency's approach is grounded in the belief that every brand has a story worth telling, and their work centers on uncovering and amplifying those narratives. Their service offerings include:

• Communication strategy consulting and planning
• Public relations and media relations management
• Event concept development and production
• Communication skills education and training programs
• Brand storytelling and narrative development
• Crisis communication support

Each service is tailored to the specific needs of the client, with an emphasis on measurable outcomes and authentic engagement. The agency’s consulting work involves helping organizations plan, develop, and implement communication strategies that align with their business objectives. Their PR and media relations services focus on strategically directing brand communication toward carefully selected target audiences, ensuring that messages reach the right people through the right channels.

Methodology and Approach

Going Public Agency operates with a storytelling-first philosophy, which they describe as "the only tone we speak." This approach is central to how they work with clients, from the initial consultation through to execution. The agency believes in sharing stories about "true heroes" to inspire others to dream big, a concept that informs their creative work and strategic recommendations. Their event services, for example, begin with a thorough elaboration of the idea concept, followed by the development of a creative strategy and careful planning of scenography. This structured methodology ensures that every event not only leaves an impression but also adds tangible value to the brand. The education programs offered by Going Public Agency are based on scientific contributions to communication sciences, combined with extensive experience in leading communication teams. These programs are designed to enhance communication skills for professionals at all levels, from entry-level staff to senior executives.

Location and Market Presence

Based in Zagreb, Croatia, Going Public Agency serves clients both locally and regionally. The agency’s location in the capital city positions it well to work with businesses, non-profits, and public sector organizations across Croatia and the broader Balkan region. Being situated in Zagreb provides the agency with access to a diverse network of media contacts, event venues, and industry professionals. The firm’s address in the 10000 postal code area places it in the heart of the city’s business district, making it convenient for client meetings and collaboration. As a relatively new agency founded in 2023, Going Public Agency has quickly established itself as a resource for organizations seeking thoughtful, strategic communication support. Their focus on storytelling and education sets them apart from more traditional PR firms, offering clients a fresh perspective on how to build and maintain their public image.

Going Public Agency is a good fit for businesses and organizations that value authenticity and narrative-driven communication. Whether a company is launching a new product, managing a reputation challenge, or simply looking to strengthen its media presence, the agency’s services can be adapted to meet those needs. Their education programs are particularly suitable for organizations looking to upskill their internal communication teams. Overall, Going Public Agency represents a modern, human-centered approach to public relations that prioritizes meaningful connections over transactional interactions.