23May
23May is a public relations agency based in Lyon (founded 2016).
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About 23May
23May is a boutique brand strategy and identity consultancy based in Lyon, France, founded in 2016 by Ophélie Dumay. Unlike a full-service communications agency, 23May focuses exclusively on the foundational work of defining and articulating a brand's core—its strategy, identity, and narrative. The firm operates from Rue de la République in the heart of Lyon's Auvergne-Rhône-Alpes region, positioning itself as a specialist partner for companies seeking clarity and coherence in their brand architecture.
Specialist Expertise in Brand Strategy
23May's core offering is brand strategy and identity development. The agency's approach is grounded in the belief that a strong brand begins with a clear raison d'être, mission, and vision. Ophélie Dumay works closely with leadership teams to define their brand platform, which includes the brand's personality, values, and narrative. This process often involves market research and a structured brand identity design process that ensures every element—from naming to visual identity—aligns with the company's strategic direction. The agency's work is particularly relevant for organizations undergoing repositioning, launching new products, or seeking to unify a portfolio of brands under a coherent architecture.
How 23May Applies Its Expertise
23May operates as an independent consultancy, but it does not work in isolation. Dumay frequently collaborates with a network of freelance specialists and partners with other communication agencies in Lyon and across France. This model allows 23May to offer deep strategic insight without the overhead of a large agency, while still being able to scale for execution when needed. The agency's services typically include brand content development, social media strategy, and the creation of brand expression territories. For clients, this means they receive a tailored brand platform and identity that can be directly implemented by their internal teams or by partner agencies.
Services and Specialties
Based on 23May's stated focus and keywords, the agency provides a range of services centered on brand strategy and identity. These include:
- Brand platform development (mission, vision, values, personality)
- Brand architecture and portfolio strategy
- Brand narrative development and storytelling
- Naming and brand identity design process
- Brand content and content de marque strategy
- Social media strategy and brand experience design
- Market research and brand coherence audits
- Conseil en communication for executive teams
These services are designed to help companies build a consistent and compelling brand presence across all touchpoints, from internal culture to external communications.
Who 23May Works With
23May is best suited for companies—from startups to established enterprises—that recognize the need for a strong brand foundation before investing in marketing or communications execution. The agency is particularly effective for organizations in the Auvergne-Rhône-Alpes region and beyond that are looking to clarify their brand strategy, whether for a single brand or a multi-brand portfolio. Because 23May works independently or in partnership with larger agencies, it is also a good fit for firms that already have a communications partner but need specialized strategic input. The agency's collaborative model makes it accessible to a wide range of clients, from those seeking a one-time brand platform to those needing ongoing strategic guidance. For any company ready to define its brand identity with precision and purpose, 23May in Lyon, France, offers a focused, expert-driven approach.
Key facts
- Team size: 1-10 employees
- Headquarters: Rue de la Republique, Lyon, Auvergne-Rhone-Alpes, France
- Address: Rue de la Republique , Lyon Auvergne-Rhone-Alpes France
- SIC codes: 8742
Keywords & focus
Topics and areas 23May works with.
- strategie de marque
- brand content
- contenu de marque
- raison detre
- valeurs dentreprise
- strategie social media
- plateforme de marque
- brand platform
- brand identity
- conseil en communication
- vision de marque
- experience de marque
- mission de marque
- identite de marque
- brand experience
- architecture de marques
- public relations & communications services
- brand storytelling
- brand development
- expression territory
- market research
- brand identity design process
- cohérence de marque
- branding
- brand strategy process
- creative agency
- offre et marketing
- naming
- brand personality
- brand narrative development
- +71 more
Technologies
WordPress.org, Mobile Friendly, Google Font API, Google Tag Manager
Industries served by 23May
23May works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Lyon
If you are looking for alternatives or more options in Lyon, here are other public relations agencies in the same city you can compare.
Frequently asked questions about 23May
Common questions and answers about 23May, their services, location, and how to work with them.
- Where is 23May located?
- 23May is headquartered in Lyon.
- What services does 23May offer?
- 23May offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does 23May serve?
- 23May serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is 23May a verified PR agency?
- 23May is listed on Online PR. Verification status is shown on their profile.
- How can I contact 23May?
- You can visit their website at http://www.23may.fr
- How many reviews does 23May have?
- 23May has 0 client reviews with an average rating of 0.0 out of 5.
- When was 23May founded?
- 23May was founded in 2016.
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