2activePR

Headquartered in Bucharest, Romania, 2activePR has been a fixture in the country’s public relations landscape since its founding in 2000. As one of the longest-standing independent PR firms in Romania, the agency has witnessed and adapted to the dramatic evolution of local media and communication channels over the past two decades. Based at Strada Viitorului in the capital, 2activePR operates at the intersection of traditional corporate communications and modern digital engagement, serving clients who require both strategic counsel and hands-on campaign execution.

Core Services and Strategic Approach

2activePR positions itself as a strategic communication consultancy that covers the full spectrum of public relations and communications services. The agency’s core offering revolves around corporate brand PR, where it helps organizations shape their public image, manage reputation, and articulate their messages to key stakeholders. Beyond classic media relations and press office work, 2activePR has developed specialized capabilities in several distinct areas:

• Corporate and brand PR: strategic messaging, media relations, and reputation management
• Crisis management: rapid response planning and execution for reputational threats
• Event management and planning: including luxury brand events and large-scale activations
• CSR projects: designing and promoting corporate social responsibility initiatives
• Digital marketing and social media management: online presence building and content distribution
• Influencer relations: identifying and managing partnerships with key opinion leaders
• Media analytics: monitoring coverage and measuring campaign impact
• Brand identity development: visual and verbal brand architecture

A notable niche for 2activePR is luxury brand event management in Romania, where the agency has demonstrated expertise in creating high-impact experiences for premium clients. The agency has also been involved in heritage site illumination projects, blending cultural heritage with modern event marketing—a distinctive specialty that sets it apart from many generalist PR firms in Bucharest.

Client Engagement and Industry Expertise

2activePR serves a diverse client base that includes both Romanian companies and international brands seeking to establish or strengthen their presence in the local market. The agency’s long tenure in Bucharest means it has deep-rooted relationships with Romanian media outlets, influencers, and business networks. Its affiliation with global PR network FleishmanHillard further extends its reach, allowing it to offer clients access to international best practices and cross-border campaign support. The agency typically works with clients across multiple sectors, with a particular strength in corporate communications, luxury goods, and cultural initiatives. Its approach emphasizes client engagement and campaign management, ensuring that each project aligns with the client’s broader business objectives while maintaining consistent brand voice across all channels.

Digital Evolution and Content Strategy

While 2activePR’s foundation is in traditional PR, the agency has evolved to integrate digital content creation and social media marketing into its service mix. The firm helps clients build and maintain online presence through coordinated digital campaigns, content distribution strategies, and social media management. This blend of offline and online capabilities is particularly relevant for brands in Romania, where digital consumption is high but traditional media still holds significant influence. 2activePR’s expertise in media analytics allows it to track the effectiveness of both earned and paid media, providing clients with data-driven insights to refine their communication strategies over time. The agency’s focus on content creation ensures that every campaign—whether for a corporate client or a luxury brand—has compelling visual and written materials that resonate with target audiences.

2activePR is best suited for organizations that value seasoned strategic counsel combined with hands-on execution. Companies looking for a reliable partner to navigate Romania’s media landscape, manage corporate reputation, or execute high-stakes events—especially in the luxury or cultural sectors—will find the agency’s experience and network particularly valuable. Its long track record in Bucharest and affiliation with a global network make it a solid choice for both local businesses and international brands entering the Romanian market.