36计

Based in Shenzhen, China, 36计 (36ji) is a digital marketing and public relations agency that has been operating since 2009. The agency was founded by the team behind the marketing educator platform 营销师网 (Marketing Teacher Network) in partnership with 网推天下 (Wangtui Tianxia), securing angel investment in the seven-figure range (in RMB). Shenzhen, a major tech and innovation hub in southern China, provides a fertile environment for 36计's focus on brand strategy and digital communications. The agency has developed into a comprehensive digital marketing service provider, specializing in brand rejuvenation and youth-oriented marketing strategies.

Core Services and Capabilities

36计 positions itself as a digital marketing integrator, offering a blend of brand positioning, media public relations, and entertainment marketing. The agency's approach is multi-dimensional, aiming to help brands achieve effective youth-oriented communication. While the agency has a clear focus on brand strategy, its service offerings span several key areas typical of a modern PR and digital agency. Based on their stated expertise and industry keywords, likely services include:

• Brand strategy and positioning, particularly for younger demographics
• Media public relations and crisis communications
• Entertainment marketing and influencer collaborations
• Digital content creation and social media management
• Search engine optimization (SEO) and online reputation management
• Integrated marketing campaigns across digital channels

36计 has also developed its own proprietary technology products, including 标速得 (Biaosude), 刺猬云 (Ciwei Cloud), and 热搜易 (Resouyi), which suggest capabilities in speed-to-market analytics, cloud-based data management, and trending topic optimization, respectively. These tools likely support the agency's data-driven approach to campaign execution and measurement.

Client Base and Industry Focus

The agency serves a diverse range of clients across multiple industries. Their portfolio includes notable names such as Q-DANCE, CREAMFIELDS, PEAKE, and 腾邦 (Tengbang). These clients span sectors including security technology, electronic cigarettes, 3C digital products (computers, communications, and consumer electronics), automotive, and audio-visual entertainment. This breadth indicates that 36计 has developed flexible marketing strategies adaptable to both B2B and B2C contexts. The inclusion of entertainment brands like Q-DANCE and CREAMFIELDS, known for electronic music festivals, aligns with their focus on youth culture and experiential marketing. For technology and consumer electronics clients, the agency likely emphasizes digital-first campaigns that resonate with tech-savvy audiences in Shenzhen and beyond.

Expertise in Brand Rejuvenation

A defining characteristic of 36计 is its specialization in brand rejuvenation—helping established brands connect with younger consumers. The agency's methodology involves multi-dimensional analysis to craft communications that feel fresh and relevant. This expertise is particularly valuable in China's rapidly evolving consumer market, where brands must constantly adapt to shifting preferences. By integrating brand positioning with media relations and entertainment marketing, 36计 creates cohesive narratives that can break through the noise of digital channels. Their work with clients like PEAKE, a brand in the security or technology space, suggests they can apply these rejuvenation strategies even in traditionally conservative industries.

Who Should Work with 36计

36计 is a suitable partner for mid-sized to large companies looking to refresh their brand image and engage younger demographics, particularly in the technology, entertainment, and consumer electronics sectors. Brands seeking a data-informed, digitally native agency with proprietary tools for campaign optimization would find value in their approach. The agency is also a good fit for companies entering the Chinese market or expanding within it, especially those targeting Shenzhen's dynamic consumer base. However, organizations requiring highly specialized B2B industrial PR or traditional media relations without a digital component may need to assess whether 36计's integrated model aligns with their specific needs. Overall, 36计 offers a robust combination of strategic thinking, creative execution, and technological support for brands aiming to stay relevant in China's competitive landscape.