360tourisme

360tourisme is a public relations and communications agency based in Paris, France, that specializes exclusively in the tourism sector. Founded in 2021, the agency works with destinations, hospitality brands, and tourism organizations to help them communicate more effectively and responsibly. The agency's core focus lies at the intersection of tourism marketing and sustainability, offering a range of services designed to support clients in reaching French-speaking audiences while aligning with modern environmental and social expectations.

Services and Specialties

360tourisme provides a comprehensive suite of services tailored to the tourism industry. While the agency's specific service menu is not fully detailed, based on its stated mission and keywords, its likely capabilities include:

• Sustainable tourism communication and eco-designed campaigns
• Responsible travel storytelling and media relations
• Destination marketing and branding for French and European markets
• Event management and eco-friendly event planning
• Social media management and digital marketing
• Strategic consulting on sustainability and eco-certification
• Market analysis and performance reporting for the French market
• Partnership development with tourism industry stakeholders and media

These services are delivered with a strong emphasis on responsible communication—ensuring that clients' messaging reflects genuine sustainable practices rather than greenwashing. The agency also assists with eco-certification processes, helping tourism organizations meet recognized environmental standards.

Who They Help

360tourisme primarily serves tourism organizations such as destination management organizations, hotels, tour operators, and regional tourism boards. The agency's clients are likely those seeking to expand their presence in the French market or to improve their sustainability credentials. Given its Paris base, 360tourisme is well-positioned to connect international tourism brands with French media, travel journalists, and industry influencers. The agency also works with organizations that want to develop responsible tourism partnerships or create events that minimize environmental impact while maximizing positive brand exposure.

Approach and Philosophy

The agency's approach is built on the principle that tourism can be a force for good. 360tourisme advises clients on how to integrate sustainability into their overall communications and marketing strategies, from campaign conception through to execution and performance analysis. Rather than simply promoting destinations, the agency focuses on responsible travel storytelling—crafting narratives that highlight authentic experiences, environmental responsibility, and community benefit. This approach is supported by strategic consulting on market analysis, helping clients understand how French travelers perceive sustainability and what resonates with them. 360tourisme also places a strong emphasis on collaboration, creating win-win partnerships between tourism organizations and the broader travel industry, including media outlets, event organizers, and certification bodies.

Based in Paris, France, 360tourisme operates at the heart of one of Europe's most important tourism markets. The agency's location at 6 Rue du Colonel Oudot in the 12th arrondissement gives it close access to French media, trade organizations, and industry events. Since its founding in 2021, the agency has positioned itself as a specialist in sustainable tourism communication, a niche that is increasingly relevant as travelers and regulators alike demand greater transparency and responsibility from tourism brands.

Who Should Work With 360tourisme

360tourisme is a good fit for tourism organizations that want to improve their communications with French audiences while embedding sustainability into their brand identity. It is particularly well-suited for destination marketing bodies, eco-certified hotels, and tour operators that prioritize environmental and social responsibility. The agency's focus on responsible communication and eco-designed campaigns makes it a relevant partner for any tourism business looking to differentiate itself in a competitive market. However, organizations seeking broad, non-tourism-specific PR services or those without a clear sustainability angle may find the agency's niche focus less aligned with their needs.